Prepare for a personal transformation that will allow you to become an even more effective corportate strategist and help provide you with some consulting material toward the goal of improving efficiency, quality and productivity; and therefore, lowering total cost and reminding you of how comittment to constant and never ending improvement (the system and the process) will allow you to constantly maintain a leadership position in the marketplace. (Or help you to get there.)
Zuma Dogg
Presenter
ZumaDogg@gmail.com
(310) 928-7544
NOTE: PLEASE REMEMBER TO SAVE THE ARTICLES POSTED ON THIS BLOG, MAKE PRINT-OUTS TO CARRY WITH YOU TO READ DURING "DOWN TIME"/"WAITING TIME" -- AND REMEBER TO EMAIL THESE POSTS TO THE PEOPLE WHOM YOUR SUCCESS DEPENDS ON.
Material synthesized on this blog is based and inspired, in part, by Dr. W. Edwards Deming, Al Ries, Jack Trout, Milton Erickson, Tony Robbins, Neuro-Linguistic-Programming (NLP), Deepak Chopra, Wayne Dyer, Marianne Williamson, more Dr. Deming, more Ries & Trout, with a little added focus on Dr. Deming and Ries and Trout. (Plus all the members of the community and other authors, speakers and consultants who have inspired the material presented here.)
2 May 1992
Dear Mr. Elliott [aka: ZD],
I thank you for your FAX letter dated 2 May 1992. I agree with your statement that (DE/ZD’s statement) is an example of attempt to produce quality by inspection. As a way of life, it does not work. I appreciate much the attachment that you sent. It is well done. I thank you and remain
Sincerely yours,
W. Edwards Deming
"I too, as I am sure you know, am a Deming fan. I think your synthesis of his work is fabulous!" - Anthony Robbins/Chairman, RRI
"I thought you did a very, very nice job taking our basic ideas and really extending them in ways that I thought are very interesting." - Al Ries/Marketing Warfare, Bottom Up Marketing, Positioning, Focus, Origin of Brands.
Zuma,
Great article!" – Jack Trout/Marketing Warfare, Strategy, Positioning
[Alright, he really said, "Dave"]
"I enjoyed your ‘quality quiz’…Let’s sit and speak sometime soon." – Bob Pittman/Time Warner, Inc.
Sunday, July 29, 2007
Campaign Strategy Check: How Los Angeles City Council Can More Effectively "Spin" LIVE on TV During Council Meetings
From LAist.com
Dear Los Angeles City Council,
We all know legislation, administration and meetings take up a good amount of your time, whether ZD shows up that day, or not.
And I’ve spent the past year and three months focusing on the fraud, waste and abuse at the item by item, issue by issue agenda level.
However, there is much more to being an elected official than your "yes" or "no" vote on an agenda item.
I know you recently spent two days at a retreat, allowing you the opportunity to roll up your sleeves, loosen your ties and discuss your district’s needs and goals for the next year.
I think it would be exciting if Council took the equal amount of time and spent two meetings, televised live across the city, to address the citizens of Los Angeles and use the opportunity to directly address their constituents with a "State of the District".
Use the opportunity to let people know about new services being provided to them by the City, what services are on the way and what problems you are aware of that you will be addressing.
COUNCILMEMBERS: TAKE TURNS READING INFORMATION LIKE THIS:
And I’d like to remind everyone watching, that as gas prices increase, and traffic congestion increases, look for occasions where the bus makes more sense. Maybe you drive part of the way, and jump on the bus the rest of the way. If you are going to the beach on the weekend, try taking the bus for the first time. When you factor in the price of gas, parking and the stress of driving, sometimes the bus makes more sense, even if you drive a Rolls Royce or Mercedes Benz.
Parents: School is starting again, before you know it and you may have heard the mayor will be working more closely with the new LAUSD school board and new superintendent David Brewer.
It’s going to be a long, uphill battle. The school system didn’t break overnight, and it can’t be fixed overnight. However, we can get started, right away. And we have gotten started.
The school board is going to do more to make sure the students who need the most special attention will be getting that added attention. More resources will be spent making sure teachers are best prepared to do their job through additional training and re-educating. Children who need more attention learning English will receive the attention. And information is being gathered and measures are being put in place that will allow the school district to better evaluate future results that will lead to higher teacher and system accountability.
But the school administration isn’t the only part of the system that needs fixing. Parents need to do more to better prepare their children to allow the schools to do their job of education.
Too much time is spent each day on discipline and basic skills and behavior problems that result from parental neglect.
Parents can help fix the school system without leaving home.
Simply accept and added level of responsibility and become active participants in their children’s lives. You can judge what a young kid says, and how they behave by the standards imposed on them by the parents. It’s tough to say "no" to your kids, when other parents say, "Yes", or don’t say anything at all, because the kids are left un-attended.
Too many parents think it is the schools and teachers job to instill dignity, respect and discipline into their kids. BUT IT IS NOT. That is the parents’ job. The schools job is to educate kids. Help fix LAUSD by fixing your kids, so the school can do its job. (Teach them how to read, write, add, etc.) Asking your kid, "How was school today? Did you do your homework?", is not taking responsibility for your child’s education.
I know it’s tough to be a parent to your kid, these days. The high cost of housing, taxes and gas makes it hard to make ends meet, and both parents (if there are even both parents at home) have to work long hours, and travel through long traffic-jammed commutes, for not enough pay, at the end of the day.
And at the end of that day, It’s much easier to say, "yes", than argue a long protracted battle over how late a kid can stay out, or how many hours they can use myspace, youtube, ipod, xbox, or even regular old TV. And it doesn’t help when other parents refuse to do a thing to help instill discipline, morals or standards in their kids.
But you must rise to the challenge and be the leaders and role models in your kids’ lives. Parents don't rely on the City to be your kids’ babysitters after school. Rely on each other. Spend more time talking to each other about after school activities. Do more for each other. Talk about what your kids are and are not allowed to say and do. Try and convince other parents to go along with the higher standard, so all the kids that play together lift each other up, instead of drag each other down.
So that's ONE thing the community can do to fix the schools (besides reducing classroom size, paying teachers more so we can recruit new ones, after school programs, safer streets and other things that are out of your control):
Take on more responsibility to do the job you asked for when you had a kid. Be a mentor -- to your own kids. You cannot leave the job of raising your kids and teaching them responsibility and values needed to keep them in school, graduating and productive members of society we need them to be to a school system. That’s not THEIR job, it’s YOURS. Take on the challenge. It will be almost as enriching and rewarding of an experience as myspace or YouTube.
By city council taking a retreat, it allowed me to reflect on what I would have said at the retreat.
I think Councilmembers are missing out on a real opportunity to take the power of those City TV 35 cameras and use it for more than dog and pony show photo opportunities and campaign grandstanding. Councilmembers are sounding and looking like Top 40 deejays, during the grunge rock era. A little corny and no ones buying it.
So from here on out, in order to try and provide you with the example of the type of leadership talk that is needed to transform our community and help bring it out of the crisis; every time ZD steps to the mic, for general public comment (and whenever possible during agenda items, he hopes to use the opportunity to try and out Tony Robbins, Tony Robbins. In other words, try and use the two minutes to run a citywide hypnotherapy session that replaces old, un-empowering beliefs that preventing people from making the positive contributions we need as a community and replace them with the new, empowering beliefs. And once the viewers have been reframed to allow their subconscious mind to congruently communicate with their conscious mind, you eliminate the mixed signal you send to yourself and others. Then add a little emotion down the neuro-superhighway and you create the passion that drives you and triggers you into taking action.
And I challenge my media cast mates, all fifteen members of City Council and Mayor Villaraigosa to join me in the challenge.
Thank You,
Zuma Dogg
Official Zuma Dogg website: ZumaTimes.com
More Zuma Dogg as "guest editor" on LAist.com
Campaign Strategy Check: Dianne Feinstein & Hillary Clinton In LIVE Strategy Warfare Battle With Radio Reporter
ZD Campaign Strategy Check:
From San Fran Chronicle
[My comments in brackets]
Dick Helton, senior political reporter for Los Angeles-based KNX radio, asked Clinton whether she was concerned about the marital troubles of another key backer, Los Angeles Mayor Antonio Villaraigosa.
"Dick Helton, this is Dianne Feinstein. I'm surprised at you for that question! My goodness,'' the senior California senator fumed, "Hillary's running for president. She doesn't need to get into this!'"
[OOPS...you may have avoided answering the question, but the people won't be upset with the reporter for aksing, they will associate the negative attribute in their mind to the person who didn't feel their response would have put the reporter in his place.
It's a manipulation/diversionary tactic using "criticism" to go on the attack when the discussion isn't going your way. The advesary switches it to something personally wrong with your behavior, as in, "I'm surprised at you for that question! My goodness, Hillary's running for president. She doesn't need to get into this!"
Meanwhile, the only way you can truly neutralize the question is to say something like, "No, I am not concerned about that issue as it relates to his work, on the job. Of course it isn't an easy process for Antonio to go through, but the mayor has tremendous energy, as an executive -- and a great team that he has assembled around him, and that's why we are working together.]
Helton answered that "with all due respect,'' the issue was significant to many voters.
"I echo my friend Dianne's comments,'' Clinton said.
Clinton then expressed her support for the mayor of the country's second-largest city who is serving as one of her four national campaign co-chairs. [Does Clinton only have FOUR campain co-chairs? I thought it was a laundry list. That SF Mayor Newsome will most likey be added to, any minute.]
Clinton said, "... I will continue to welcome his support.'' [How does someone not welcome support? Is there a chance she would come out and publicly "denounce" support? That would be hilarious. "Good evening America, I would just like everyone to know that I no longer welcome Antonio's support, and please vote for Barack Obama."]
...Feinstein said, adding Clinton will "reverse the politicization of the justice department, and nominate mainstream Supreme Court justices.'' [Reverse the politicization??? How about "eliminate" the policicization? I don't want "ANY" politicization, on either side (and if you are "reversing" you are "sides").]
In California, which will hold its early presidential primary on Feb. 5, Clinton also has the official support of Assembly Speaker Fabian Nuñez of Los Angeles. [I HOPE SHE HAS HIS SUPPORT, HE IS ONE OF THE MYRIAD OF CAMPAIGN CO-CHAIRS!!! I HOPE HE DOESN'T SUPPORT OBAMA??? HOW COME THE SF CHRONICle doesn't mention his position in her campaign?]
Clinton, in the next month, is also expected to announce the official endorsement of another key mayor, San Francisco's Gavin Newsome. [Look for laundry list to include one more co-chair.]
So these are some of the traps and pitfall you can avoid when implement Robbin's NAC, Bandler/Grindler's NLP, Ericksonian "Pattern" practictioning and Ries & Trout "Strategy" into your propoganda spin! It's fun and can prevent you from losing your election because you are installing negative embedded commands into the minds of your current supporters and a preventing yourself from picking up undecided future supporters.
STRATEGY...FOCUS...MORE EFFECTIVELY COMMUNICATION YOUR MESSAGE THROUGH CONGRUENT WORDING/LINGUISTICS (AND TONALITY IN HILLARY'S CASE)!!!
ZumaDogg@gmail.com
www.zumatimes.com
(310) 928-7544
From San Fran Chronicle
[My comments in brackets]
Dick Helton, senior political reporter for Los Angeles-based KNX radio, asked Clinton whether she was concerned about the marital troubles of another key backer, Los Angeles Mayor Antonio Villaraigosa.
"Dick Helton, this is Dianne Feinstein. I'm surprised at you for that question! My goodness,'' the senior California senator fumed, "Hillary's running for president. She doesn't need to get into this!'"
[OOPS...you may have avoided answering the question, but the people won't be upset with the reporter for aksing, they will associate the negative attribute in their mind to the person who didn't feel their response would have put the reporter in his place.
It's a manipulation/diversionary tactic using "criticism" to go on the attack when the discussion isn't going your way. The advesary switches it to something personally wrong with your behavior, as in, "I'm surprised at you for that question! My goodness, Hillary's running for president. She doesn't need to get into this!"
Meanwhile, the only way you can truly neutralize the question is to say something like, "No, I am not concerned about that issue as it relates to his work, on the job. Of course it isn't an easy process for Antonio to go through, but the mayor has tremendous energy, as an executive -- and a great team that he has assembled around him, and that's why we are working together.]
Helton answered that "with all due respect,'' the issue was significant to many voters.
"I echo my friend Dianne's comments,'' Clinton said.
Clinton then expressed her support for the mayor of the country's second-largest city who is serving as one of her four national campaign co-chairs. [Does Clinton only have FOUR campain co-chairs? I thought it was a laundry list. That SF Mayor Newsome will most likey be added to, any minute.]
Clinton said, "... I will continue to welcome his support.'' [How does someone not welcome support? Is there a chance she would come out and publicly "denounce" support? That would be hilarious. "Good evening America, I would just like everyone to know that I no longer welcome Antonio's support, and please vote for Barack Obama."]
...Feinstein said, adding Clinton will "reverse the politicization of the justice department, and nominate mainstream Supreme Court justices.'' [Reverse the politicization??? How about "eliminate" the policicization? I don't want "ANY" politicization, on either side (and if you are "reversing" you are "sides").]
In California, which will hold its early presidential primary on Feb. 5, Clinton also has the official support of Assembly Speaker Fabian Nuñez of Los Angeles. [I HOPE SHE HAS HIS SUPPORT, HE IS ONE OF THE MYRIAD OF CAMPAIGN CO-CHAIRS!!! I HOPE HE DOESN'T SUPPORT OBAMA??? HOW COME THE SF CHRONICle doesn't mention his position in her campaign?]
Clinton, in the next month, is also expected to announce the official endorsement of another key mayor, San Francisco's Gavin Newsome. [Look for laundry list to include one more co-chair.]
So these are some of the traps and pitfall you can avoid when implement Robbin's NAC, Bandler/Grindler's NLP, Ericksonian "Pattern" practictioning and Ries & Trout "Strategy" into your propoganda spin! It's fun and can prevent you from losing your election because you are installing negative embedded commands into the minds of your current supporters and a preventing yourself from picking up undecided future supporters.
STRATEGY...FOCUS...MORE EFFECTIVELY COMMUNICATION YOUR MESSAGE THROUGH CONGRUENT WORDING/LINGUISTICS (AND TONALITY IN HILLARY'S CASE)!!!
ZumaDogg@gmail.com
www.zumatimes.com
(310) 928-7544
More Effective Communication: Make sure your non-verbal (hand gestures) do not send "mixed signals" to the voters or your audience
NEW YouTube VIDEO: Applying some of communication strategy blogged here to public speech this campaign season."> (Some background noise during intro. It stops...keeps watching.)
ZumaDogg@gmail.com
ZumaTimes.com: ZD's Los Angeles City Issues Blog
(310) 928-7544
ZumaDogg@gmail.com
ZumaTimes.com: ZD's Los Angeles City Issues Blog
(310) 928-7544
Interpreting W. Edwards Deming's 14 Points (Methods for Management of Quality and Productivity)
As printed in QUALITY DIGEST/June 1994
Long after Deming's death, his 14 points will continue to transform U.S. industry.
Interpreting Deming's 14 Points
by Zuma Dogg (aka: Dave Elliott)
[Editor's note: W. Edwards Deming died December 20, 1993. The following article analyzing his famous 14 points was written before his death. Fortunately, Deming had the opportunity to review this analysis.]
2 May 1992
Dear Mr. Elliott, [aka: ZD]
I thank you for your FAX letter dated 2 May 1992. I agree with your statement that (DE/ZD’s statement) is an example of attempt to produce quality by inspection. Grading of pupils in school is another example of attempts to produce quality by inspection. As a way of life, it does not work. I appreciate much the attachment that you sent. It is well done. I thank you and remain
Sincerely yours,
W. Edwards Deming
His name is W. Edwards Deming, the American who taught the Japanese about quality.
Back in the late 1940's and early 1950's, Japan was in an economic crisis. They had just lost the war and it was time to rebuild. They took Deming's methods for management and productivity and put them to use in industry. The rest of this economic miracle is history. They listened when no one else would.
How can WE bring our industry and our nation "out of the crisis"? Let's review Deming's 14 points of transformation:
Click here for "Interpreting Deming's 14 Points" article
Why we need to implement these 14 points
BEST OF DEMING ON THE INTERNET VIDEO SEMINAR
[Pretty funny guy if you pick up on his dry sarcasm at its finest!]
A System of Profound Knowlege
Ed Deming - Quality Prophet
Deming on “Doing your best.”
Deming on "Quotas"
Deming on “Highest/Lowest Bidder”
Deming on “Constiuent Dissatisfaction”
Deming on “Who Judges Quality?”
Deming on “Capitalism
Deming on "Business and Societal Transformation"
Deming's 14 Point System
Red Bead Experiment/Dobbin's Version
36 Minute Deming Documentary (Cheesy 80's-style, but informative)
Zuma Dogg Public Comment Videos
Deming's 14 points (Quality Management)
Deming Google Search
Official Zuma Dogg Website
email: zumadogg@netzero.com
Long after Deming's death, his 14 points will continue to transform U.S. industry.
Interpreting Deming's 14 Points
by Zuma Dogg (aka: Dave Elliott)
[Editor's note: W. Edwards Deming died December 20, 1993. The following article analyzing his famous 14 points was written before his death. Fortunately, Deming had the opportunity to review this analysis.]
2 May 1992
Dear Mr. Elliott, [aka: ZD]
I thank you for your FAX letter dated 2 May 1992. I agree with your statement that (DE/ZD’s statement) is an example of attempt to produce quality by inspection. Grading of pupils in school is another example of attempts to produce quality by inspection. As a way of life, it does not work. I appreciate much the attachment that you sent. It is well done. I thank you and remain
Sincerely yours,
W. Edwards Deming
His name is W. Edwards Deming, the American who taught the Japanese about quality.
Back in the late 1940's and early 1950's, Japan was in an economic crisis. They had just lost the war and it was time to rebuild. They took Deming's methods for management and productivity and put them to use in industry. The rest of this economic miracle is history. They listened when no one else would.
How can WE bring our industry and our nation "out of the crisis"? Let's review Deming's 14 points of transformation:
Click here for "Interpreting Deming's 14 Points" article
Why we need to implement these 14 points
BEST OF DEMING ON THE INTERNET VIDEO SEMINAR
[Pretty funny guy if you pick up on his dry sarcasm at its finest!]
A System of Profound Knowlege
Ed Deming - Quality Prophet
Deming on “Doing your best.”
Deming on "Quotas"
Deming on “Highest/Lowest Bidder”
Deming on “Constiuent Dissatisfaction”
Deming on “Who Judges Quality?”
Deming on “Capitalism
Deming on "Business and Societal Transformation"
Deming's 14 Point System
Red Bead Experiment/Dobbin's Version
36 Minute Deming Documentary (Cheesy 80's-style, but informative)
Zuma Dogg Public Comment Videos
Deming's 14 points (Quality Management)
Deming Google Search
Official Zuma Dogg Website
email: zumadogg@netzero.com
Marketing Warfare Strategist AL RIES SPEAKS to ZUMA DOGG Regarding "Brands"
Atlanta based Marketing Strategists Al & Laura RiesYou may have heard me refer to marketing strategist Al Ries, co-author of "Marketing Warfare" (with Jack Trout), and author of "Focus", "Origin of Brands" (co-authored by Laura Ries) and other great Marketing Strategy books. No one has "focused" my business thinking more than Al has. Here's an interview from Jan '05. It was prepared for the radio industry, but applies industry wide.
Jan 17, 2005
Dear Dave:
Great article.
Thanks for doing the interview and your interest in our concepts.
All the best.
Al
Al Ries
Ries & Ries
www.ries.com
AL RIES SPEAKS
by Zuma Dogg
With all the excitement surrounding the battle between AM/FM (broadcast radio) and constant new technologies like iPod/satellite radio/internet radio and convergent (multi-use) devices like cell phones with microwave ovens -- I felt it was time to give our buddy Al Ries a call from the Ries & Ries marketing strategy firm (he runs with his daughter Laura Ries in Atlanta).
Al and Laura have a thoroughly enjoyable new book called, "The Origin of Brands" which applies Darwin's theory of species evolution (how new species are created) to explain how new products and services evolve within the marketplace. (KEEP READING DJs!)
I grilled him for an hour about what it all means for the future and he did a great job of helping me sort out the reality from hype. (Certain stocks became clear in my mind which would be winners and losers. If nothing else, the new book is perfect for making stock evaluations.)
As far as I'm concerned, the book answers any and all questions regarding the future of all of these emerging technologies. All you have to do is apply these simple, common sense principals to whatever situation needs evaluating. (Of course I got to speak with Al for over an hour which kind of helps, too.)
The premise of the book (and foundation for this entire conversation with Mr. Ries) is: In the "great tree of life" new branches of a tree are created by the divergence of existing branches.
New species arise by the divergence of existing species. So how are new product and service categories created? By the divergence of existing product and service categories.
With that out of the way, time for some immediate gratification:
So what about things like iPod with Sirius satellite receivers, cell phones with MP3, camera, internet and whatever else they can jam in there?
To paraphrase Ries: A half-hearted yes, there will indeed be a market for each and every one of these convergence (multi-use)devices.
However, he strongly warns manufacturers like Palm (Treo) and Apple (iPod) against introducing such products. (That is unless you don't really care about profitabilty or stock value, that is.)
Just because all the hot-shot executives reading this "swear" by their Blackburry or cell-phone with flip-out keypad, doesn't mean everyone (enough people) will jump on board.
Al tells me he loves his convertible Corvette, but realizes not everyone is going to go out and get one for themselves.
And now for some super-instant gratification. The most important line from the whole book, and first thing to think about when evaluating all these new devices is:
"Things DIVERGE, not CONVERGE." (DJ voice: Thank you, good night everybody!)
Cars that fly, cars that float...you've heard the examples before.Especially relevant; Bill Gates' Web-TV.
Even he didn't have enough money to make that turkey fly because as much as the hype insisted: People didn't use their televisions as computer monitors. Sounded like a good idea, because convergent devices sound like fun. But the position at Ries & Ries is a firm, "products don't converge, they diverge.
(I guess that's why we still don't have that video phone I've been hearing about since I was five years old. I couldn't WAIT to get one!)
So things diverge. I force myself to have the discipline to stick to this theory now -- the same way I stick to that little card in Vegas that tells you when to hit or stick on Black Jack. (I hate sticking on 12, but it pays off in the long run.)
The problem with convergence devices: They may boost revenue for the company in the short-run, but you end up dragging the boat down in the long-run.
Why? The company invariably ends up losing focus (what got them to the top), losing efficiency and therefore ends up losing profitibility.
(For more on this concept, Laura Ries has a fantastic blog site: originofbrands.com.)
Let's apply this to Apple (Steve Jobs', not The Beatles'). They sure hit it
big with iPod. Let's examine. A "single-use device." The world's first "hard drive MP3 player." (So many Ries principals at work here.)
It's focused (single-use device), first in the minds of the consumer (based on word-of mouth/PR first, then followed-up with a creative ad campaign.) It's a new divergent product based upon Darwin's theory that the "Brands" book is based upon.
Everything's perfect, the stock is through the roof, everyone's getting rich. It must be time to screw it all up and hit on 12 when the dealer has a 2!
First of all, we already referred to the proposed new iPod/Sirius (convergent) device. So that will take a ton of money to develop, launch and advertise. I'm sure all this expense for a splinter, niche market will certainly be a drain on the company's profit margin.
But wait, there's more. Didn't you hear? There is a market out there for "flash MP3 players" (non-hard drive players with very limited song capacity) and Apple is jumping on this rinky-dink bandwagon.
All this is going to do is undermine the iPod brand in the long run the way the "cheap" Cimmaron automobile undermined the prestigious "Cadillac" luxury brand name.
No one wants to drive a small, cheap Cadillac. Remember this marketing oldie, but goodie: You can't occupy BOTH positions in the mind.
Apple should stay focused on iPod "hard drive" MP3 players and leave the less desirable, cheaper players to someone else. No kid wants to show up to school with a flash player when everyone else just got an iPod for X-mas. [I think time has proven this to be the case. What percentage of the market do "flash players" represent in August 2007?]
I'm sure people are saying, "But flash players are gonna be a big market!"
Well, BMW didn't start making razor scooters just cause that market got hot for a minute.
To summarize this portion, my prediction is: We'll all be walking around with Batman-style utility belts with all of our single use devices (cell, text messanger, Blackbury, satellite, MP3 player, portable game player and intravenise Viagra dispenser. (That stuff sounds like a lot more fun than the bunch of chemical anti-dotes Batman has to carry around.)
Now, the big question. What's going to happen to traditional AM/FM broadcast radio as they try to fight against the current technology wave? Mr. Ries assured me on the phone during our discussion, "No new medium replaces the old medium."
So once again, instant gratification: Yes, radio must evolve its programming, but don't over-react and panic. That's when you really screw things up drive things into the ground.
For example, Al reminds me when the TV first came out, they predicted the end of newspapers because everyone was going to read the paper on TV. Except The Ries' book wasn't out yet, so people didn't know that products "diverge," not "converge."
Since then, MTV (music video) was going to kill radio, VHS was going to kill movie theaters, internet was going to kill TV.
So relax terrestrial radio broadcasters, you'll still have an industry this time five years from now. However, the product will have to evolve the same way AM had to evolve from music to talk once FM came around.
AM broadcasters couldn't prevent the music audience from flocking to the then superior FM dial any more than terrestrial radio is going to be able to prevent listeners from flocking to the superior Satellite receiver. (Even with a $28 million dollar NAB ad campaign promoting the careers of Avril Lavigne, Ludacris and Hoobastank.)
What AM/FM radio needs to do, is figure out how to evolve its programming the way AM had to evolve from music to talk.
Or the way ABC, NBC, CBS & FOX had to evolve from less scripted shows to more reality shows -- to prevent further erosion to the cable networks.
I hope broadcast radio doesn't make the same mistake broadcast television made when reality TV hit.
NBC scoffed at reality programming at first because, "We have 'West Wing', 'Friends', 'ER', 'Law & Order' -- and people recognize quality programming
-- and no one wants to watch that silly reality garbage..."
So, they buried their head in the sand over the real issue, until they get clobbered, then try and play catch-up to win back the audience they lost to cable with 20 versions of "Fear Factor."
The idea of the NAB spending $28 million on a campaign designed to keep people from signing up for satellite (instead of focusing on evolving the product), just gave me a GREAT idea:
Maybe all the big record companies should spend $28 million dollars to try and prevent consumers from down loading music on the internet and having them stick to buying it in stores.
A very special thanks to Al and Laura Ries for helping me apply the principals of their new book, "The Origin of Brands" to the music industry. (www.ries.com, www.originofbrands.com)
Zuma Dogg
www.LACityNews.com
zumadogg@gmail.com
(310) 928-7544
Saturday, July 28, 2007
HILLARY CLINTON Presidential Campaign Strategy Advice by Zuma Dogg
Although Zuma Dogg feels Hillary Clinton needs to implement some more effective communication (verbiage) into her public media talk and feels Hillary may benefit from some “vocal tonality” improvements, when she has to rise to louder “rally” over the crowd volume during speeches.
And, there seems to be an overall “congruence” issue in the way she is communicating to the public, because she has a high “negative” with too many people (according to polls) and there is a “trust” issue and overall high “unfavorables” regarding a perception of “flip-flopping”. And as you will read below, people don’t base these “feelings” on logic; they base these feelings on emotions. So, I know Hillary can benefit by some of the “more effective communication” training Bill received at Camp David, that I noticed was a big improvement. (Find out how to unleash that higher level of communication artistry on throughout this blog: www.executivestrategy.blogspot.com.]
Marketing Strategy: In the marketplace, the only thing that matters about your product is what people think about your product. Ultimately, the identity your customers attach to your product will determine your level of success. For any product to become a success, it must create a unique position and become a specialist. Focus on one narrow message and one benefit. Become the expert and dominate the catagory. Stay narrow in focus and broad in appeal.
Toys R Us and Blockbuster Video used this strategy to "own the position" as did Staples and a host of niche outlets that were first in the market and first in the consumer's minds.
When creating an identity, remember, people don't react to intellect, they react to emotions. McDonalds and Hallmark know this, so do Hollywood movie makers and radio/TV talk show hosts. Entertainers are among the highest paid and highest valued members of society. (However shallow a value, or not.) Entertainers are really good sales people. They do what any good salesperson/politician must do -- make the prospective client feel good about their product. (And again, you do this through emotion, not logic.)
Think about the reason people turn on the radio anyway. [This article was created for radio industry.] Chances are they are stuck in traffic or stuck at work. Either way, users want to change the way they are feeling (mood). That is what advertisers, salespeople and the highest paid entertainers do, and that is what all marketers/politicians/whatever occupation must do -- create a unique, instantly recognizable identity that affects the listener (voter) at an emotional level and makes them feel good.
In today's crowded marketplace it is becoming much tougher to define and maintain your position. The key to remember is to fit the product to the position (strategy). In other words, develop a strategy and work backward to make the product/issue/politician fit the campaign.
For example, Prego's advertising agency told them, "Add starch to the recipe, we're going with the word, 'thick'." Another agency told their client (a bank) to, "add more teller windows, we're going with a five minute guarantee."
You must articulate a compelling, believable message and deliver it consistently. Nobody taps you on the shoulder and tells you when it's time to adjust (innovate). You must take it upon yourself to create new demands. You do this by educating your audience about your product and services.
Remember, the more you specialize (narrow the focus) the bigger you become. This is a tough concept for a lot of people to believe in. [Back then it was tougher, now it seems obvious...I HOPE!] You have to jump in with a leap of faith and realize time and time again this immutable concept proves to be true.
So applying this to the Clinton campaign, here’s some advice that flies right in the face of most.
No matter how the talk show hosts on the other side want to try and spin him, the people associate good feelings to Bill Clinton. And no matter what indiscretions may have been associated to him, while he was in office; if you asked the question, “Do you think the Country was better off when Bill Clinton was President, not just because times were different, but because you feel Bill Clinton knows how to do a better job at running the country, than anyone else currently running for President. [Agree/Disagree]
I think the “Agrees” would make the linkage that I am about to suggest the right campaign strategy. [It’s up to you to run the question, or a variation that meets your satisfaction.]:
Operating under the premise that when people see Bill Clinton, they feel good; smile a little, perhaps wish he was still President, and all those good associations (the “halo effect”) that rock stars like Elton John and Bruce Springsteen benefit by. You see them, and all those good memories come back, and what do they say about memories? You remember the good times, not the bad times. That’s why people like “oldies”. The songs trigger the memories in their mind of the good times (good memories) when the song was first out.
And Bill Clinton represents that. And to high a percentage seem to be “turned-off” by Hillary, and I don’t feel it’s because of her policy; no offense Hillary, I am trying to help you, I think it’s because of your tonality (upon too many occasions) and overall non-congruent communication. I would make sure to always wear a dark, executive style suits and Presidential attire. I’ve seen you in too many videos wearing more feminine clothing that is too causal for a Presidential image, sad to say, coming from “Zuma Dogg”. (They guy who “dresses down”, to put it mildly, to prove it’s about the content of the message, not the way the person looks who is delivering it.)
So, if I were Hillary, I would see how much Bill is available, and have him be stepping off the plane, holding her hand, standing right next to her on the stage, whispering in her ear like on the cover of the national magazine, make it look like he is involved as much as they accused her of being involved when HE was President. And make sure Bill reminds Hillary, just how much of a guiding force she was during those good old days!
Contact: ZumaDogg@gmail.com or (310) 928-7544
ZumaTimes.com
And, there seems to be an overall “congruence” issue in the way she is communicating to the public, because she has a high “negative” with too many people (according to polls) and there is a “trust” issue and overall high “unfavorables” regarding a perception of “flip-flopping”. And as you will read below, people don’t base these “feelings” on logic; they base these feelings on emotions. So, I know Hillary can benefit by some of the “more effective communication” training Bill received at Camp David, that I noticed was a big improvement. (Find out how to unleash that higher level of communication artistry on throughout this blog: www.executivestrategy.blogspot.com.]
Marketing Strategy: In the marketplace, the only thing that matters about your product is what people think about your product. Ultimately, the identity your customers attach to your product will determine your level of success. For any product to become a success, it must create a unique position and become a specialist. Focus on one narrow message and one benefit. Become the expert and dominate the catagory. Stay narrow in focus and broad in appeal.
Toys R Us and Blockbuster Video used this strategy to "own the position" as did Staples and a host of niche outlets that were first in the market and first in the consumer's minds.
When creating an identity, remember, people don't react to intellect, they react to emotions. McDonalds and Hallmark know this, so do Hollywood movie makers and radio/TV talk show hosts. Entertainers are among the highest paid and highest valued members of society. (However shallow a value, or not.) Entertainers are really good sales people. They do what any good salesperson/politician must do -- make the prospective client feel good about their product. (And again, you do this through emotion, not logic.)
Think about the reason people turn on the radio anyway. [This article was created for radio industry.] Chances are they are stuck in traffic or stuck at work. Either way, users want to change the way they are feeling (mood). That is what advertisers, salespeople and the highest paid entertainers do, and that is what all marketers/politicians/whatever occupation must do -- create a unique, instantly recognizable identity that affects the listener (voter) at an emotional level and makes them feel good.
In today's crowded marketplace it is becoming much tougher to define and maintain your position. The key to remember is to fit the product to the position (strategy). In other words, develop a strategy and work backward to make the product/issue/politician fit the campaign.
For example, Prego's advertising agency told them, "Add starch to the recipe, we're going with the word, 'thick'." Another agency told their client (a bank) to, "add more teller windows, we're going with a five minute guarantee."
You must articulate a compelling, believable message and deliver it consistently. Nobody taps you on the shoulder and tells you when it's time to adjust (innovate). You must take it upon yourself to create new demands. You do this by educating your audience about your product and services.
Remember, the more you specialize (narrow the focus) the bigger you become. This is a tough concept for a lot of people to believe in. [Back then it was tougher, now it seems obvious...I HOPE!] You have to jump in with a leap of faith and realize time and time again this immutable concept proves to be true.
So applying this to the Clinton campaign, here’s some advice that flies right in the face of most.
No matter how the talk show hosts on the other side want to try and spin him, the people associate good feelings to Bill Clinton. And no matter what indiscretions may have been associated to him, while he was in office; if you asked the question, “Do you think the Country was better off when Bill Clinton was President, not just because times were different, but because you feel Bill Clinton knows how to do a better job at running the country, than anyone else currently running for President. [Agree/Disagree]
I think the “Agrees” would make the linkage that I am about to suggest the right campaign strategy. [It’s up to you to run the question, or a variation that meets your satisfaction.]:
Operating under the premise that when people see Bill Clinton, they feel good; smile a little, perhaps wish he was still President, and all those good associations (the “halo effect”) that rock stars like Elton John and Bruce Springsteen benefit by. You see them, and all those good memories come back, and what do they say about memories? You remember the good times, not the bad times. That’s why people like “oldies”. The songs trigger the memories in their mind of the good times (good memories) when the song was first out.
And Bill Clinton represents that. And to high a percentage seem to be “turned-off” by Hillary, and I don’t feel it’s because of her policy; no offense Hillary, I am trying to help you, I think it’s because of your tonality (upon too many occasions) and overall non-congruent communication. I would make sure to always wear a dark, executive style suits and Presidential attire. I’ve seen you in too many videos wearing more feminine clothing that is too causal for a Presidential image, sad to say, coming from “Zuma Dogg”. (They guy who “dresses down”, to put it mildly, to prove it’s about the content of the message, not the way the person looks who is delivering it.)
So, if I were Hillary, I would see how much Bill is available, and have him be stepping off the plane, holding her hand, standing right next to her on the stage, whispering in her ear like on the cover of the national magazine, make it look like he is involved as much as they accused her of being involved when HE was President. And make sure Bill reminds Hillary, just how much of a guiding force she was during those good old days!
Contact: ZumaDogg@gmail.com or (310) 928-7544
ZumaTimes.com
Methods for Management of Quality and Productivity (Innovation, Increases Efficiency, Reduced Waste, Increased Profits)
HERE'S AN EXAMPLE OF SOME OF THE WAYS I HAVE BEEN TRYING TO CREATE AWARENESS OF DEMING'S "QUALITY AND PRODUCTIVITY" TO USE AT LOS ANGELES CITY HALL TO HELP ELIMINATE WASTE AND SAVE PUBLIC MONEY
Originally posted as: Zuma Dogg on Productivity and Empowerment at Los Angeles City Hall ZumaTimes.com
To: Mayor Antonio Villaraigosa
Fr: Zuma Dogg
Re: Dr. W. Edwards Deming 14 points of Quality Management (Productivity, Innovation & Empowerment)
Dt: March 7, 2007
Dear Mayor Antonio,
It's ZD from the 213, as U can see on City TV. You've heard me rant and rave on the radio, inside Council Chambers and on Mayor Sam's blog. I know I've kinda been like a bat out of hell, storming City Hall like the Tazmanian Devil.
But before Dave Elliott, the square peg of the corporate world, and society in general, was morphed into "Zuma Dogg" like Jack Nicholson was transformed in Joker --
he was the Led Zeppelin T-shirt wearing, shaggy-haired disciple of Dr. W. Edwards Deming. (Same thing as ZD wearing hat and glasses in City Hall...in the corporate world I would keep my shirt un-tucked, wear rock t-shirts to presentations, all these little things that were the BIGGEST deal in the boardroom, just like at City Hall.)
Meanwhile, the articles I was writing on Dr. Deming's "Methods for Management of Quality and Productivity" (based on Deming's "14 Points") were being published in international trade publications. And Deming himself, sent me a rare letter of praise based on my synopsis of his principals. It was the article that also caused Anthony Robbins to fire off a letter of praise, as well, to DE proclaiming, "I think your synthesis (of Deming's 14 points) is fabulous!"
So now, after applying Deming's principals to the radio and record industry for many years...I wanna introduce his material to the influential movers and shakers reading Mayor Sam's blog. If you wonder how ZD comes up with his angles -- everything FIRST must making it through the "Deming" filter -- then the "Ries & Trout" (Marketing Warfare) filter -- then is presented to the public through the "Tony Robbins" filter. (Yup...you can KINDA blame him for unleashing the outgoing/performance side of ZD.)
Here's a summary of the same old pitfalls that are made time and time again; by industry after industry; and corporation after corporation. So no offense Mayor, you have the same problems Ford, GM, Proctor & Gamble or Japanese manufacturers post-WWII had. Deming is the cure. But I warn you: It challenges the status quo, requires massive transformation at the hands and mind of a true reforming leader and requires you to provide a work environment that creates worker pride and joy, instead of angry secret posts against their boss on Mayor Sam and through emails to ZD. And losers usually resist change.
First of all, for any transformation to occur (in this case, to create the most efficient, innovative, world-class City Hall to prepare for the City's massive challenges in the present and future), you must have a leader with the desire to transform the organization and the vision in which to do so. All transformation starts at the top.
In this case, let's just assume Antonio (or Schwarzenegger), or whomever WANTS to transform their organization just so they can point to something they did, come re-election/higher office time: Then, we can start to discuss some of the things that cause inefficiency and bureaucracy in hopes of helping you "transform the organization". (Get the City in shape for the battle ahead and become the world-class jewel of a City Hall that the international market can look to.)
Enemy #1: Fear. Fear is something that is hard to measure with statistics, so it goes unchecked. However, "management by fear" is the biggest source of inefficiency at any job or government agency. Fear robs the employee of it's "pride and joy". It causes people to pass the ball; say things like, "That's not my department" (when they know the answer) -- because they are too scared they will get in trouble, even if they DO the right thing. And again, a work environment of fear starts at the top of the organization. In this case, that would be the mayor of any given City. You can judge customer service/how the customer/constituent will be treated, by how the staff is treated, by the boss. (ZD can tell a lot about a Councilmember, by their staff, as well...beyond the diversionary smiles.)
It's up to management to train and educate workers to the process, help them all be able to think as you would, and give them the power to make those decisions and take those actions to handle the problem and get it done. (THAT'S the Deming take on "Empowerment.")
The car salesman who can finalize the deal, without having to get approval from another boss, will allow the deal to be closed sooner, allowing the salesman to move on to the next customer more quickly, and the boss/manager can use his time for something else, other than holding his employees hand, by refusing the salesman to approve his own deals, because he/she is a control freak -- who is his/her own worst enemy to efficiency and an environment that generates "pride and joy" in the workplace, and therefore, product and services.
You also have to strive to break down the barriers between departments that add to the inefficiency. For example in the auto industry, it doesn't do any good to design an automobile that the factory line can't build. In radio, many formats bite the dust -- not because of low ratings, but because the sales department and programming department are on different pages. And that's because the goal of the sales department (sell as many commercials as possible) is in direct conflict with the goals of the programming department (the least amount of commercials as possible) since programming bonus incentives CONFLICT with the goals of the sales department.
NOW, apply that concept to all the different departments at City Hall...Each department with their own projected quotas and statistical hoops to jump through; and no wonder all these departments are working independently, instead of interdependently. They are pitted against each other, from the start. (Tony, call ZD to help you with a new flow chart and we'll talk about the problems with quotas and commissions and all that.)
What ZD would have Tony Robbins come in to say, to help enforce this concept would be, "You don't work for Councilmember Blank, or the Blank department...You work for The City of Los Angeles and Mayor Antonio Villaraigosa."
And when City workers know that the Mayor wants everyone to have a one-time re-training session (like the City Hall Police Captain did with his officers regarding the Brown Act), and they know the Mayor recognizes that THE PEOPLE are the Cities biggest asset -- not the property, or equipment, or even the building itself -- but the people; and the City needs everyone to take on new individual leadership(empowerment) to please go ahead and do those little things (human "fudge factor" if you will) that allows the machine to move along, uninterrupted. The workers are your biggest asset because THEY are the ones in the front lines; doing the jobs, and see everyday where things are going right and where things are going wrong. Empower them to answer the question, fix the glitch, or close the deal.
That's how you get employees to stop being lazy and simply saying, "That's not my department." I know you won't even be able top fathom this concept. But everyone should be able to do everyone else's job at the cafeteria. The server, should be able to be a cashier (if someone gets sick), or become busser (if the tables are overflowed), or become hostess if the line is getting long. (I know, you're head is exploding.) The cashier should be able to answer the question the customer has, without having to "get a manager." (Then you have customers waiting in line because the cashier has to get the manager, only to press the button the cashier could just have easily pressed.
But management across America, not just City Hall, likes to keep employee feedback at bay. "We know what's right. We have paid consultants evaluating the situation and coming up with an expensive report of suggested recommendations." When the worker could add some input the report would never uncover.
For example, statistics show workplace injuries are way up. Top management becomes aware of the situation and gets involved..."How could this be? Tell these idiots to be more careful. Hire a safety workplace consultant to give a seminar as to how to be more careful." Failing to realize the problem is the unsafe railing that isn't screwed in tightly enough and you have a water leak in the roof that is making the factory floor slippery in the morning. But workers don't say anything, because they don't know who to turn to, or don't want to seem like they are making problems, because they are working in a fear based environment. (Deming says "fix the system" for the workers-- don't bark meaningless exhortations about safety when you have slippery floors and loose railings.)
That's a good starting point, for now.
THANKS FOR READING!
zumadogg@gmail.com
(310) 928-7544
ZumaTimes.com
Originally posted as: Zuma Dogg on Productivity and Empowerment at Los Angeles City Hall ZumaTimes.com
To: Mayor Antonio Villaraigosa
Fr: Zuma Dogg
Re: Dr. W. Edwards Deming 14 points of Quality Management (Productivity, Innovation & Empowerment)
Dt: March 7, 2007
Dear Mayor Antonio,
It's ZD from the 213, as U can see on City TV. You've heard me rant and rave on the radio, inside Council Chambers and on Mayor Sam's blog. I know I've kinda been like a bat out of hell, storming City Hall like the Tazmanian Devil.
But before Dave Elliott, the square peg of the corporate world, and society in general, was morphed into "Zuma Dogg" like Jack Nicholson was transformed in Joker --
he was the Led Zeppelin T-shirt wearing, shaggy-haired disciple of Dr. W. Edwards Deming. (Same thing as ZD wearing hat and glasses in City Hall...in the corporate world I would keep my shirt un-tucked, wear rock t-shirts to presentations, all these little things that were the BIGGEST deal in the boardroom, just like at City Hall.)
Meanwhile, the articles I was writing on Dr. Deming's "Methods for Management of Quality and Productivity" (based on Deming's "14 Points") were being published in international trade publications. And Deming himself, sent me a rare letter of praise based on my synopsis of his principals. It was the article that also caused Anthony Robbins to fire off a letter of praise, as well, to DE proclaiming, "I think your synthesis (of Deming's 14 points) is fabulous!"
So now, after applying Deming's principals to the radio and record industry for many years...I wanna introduce his material to the influential movers and shakers reading Mayor Sam's blog. If you wonder how ZD comes up with his angles -- everything FIRST must making it through the "Deming" filter -- then the "Ries & Trout" (Marketing Warfare) filter -- then is presented to the public through the "Tony Robbins" filter. (Yup...you can KINDA blame him for unleashing the outgoing/performance side of ZD.)
Here's a summary of the same old pitfalls that are made time and time again; by industry after industry; and corporation after corporation. So no offense Mayor, you have the same problems Ford, GM, Proctor & Gamble or Japanese manufacturers post-WWII had. Deming is the cure. But I warn you: It challenges the status quo, requires massive transformation at the hands and mind of a true reforming leader and requires you to provide a work environment that creates worker pride and joy, instead of angry secret posts against their boss on Mayor Sam and through emails to ZD. And losers usually resist change.
First of all, for any transformation to occur (in this case, to create the most efficient, innovative, world-class City Hall to prepare for the City's massive challenges in the present and future), you must have a leader with the desire to transform the organization and the vision in which to do so. All transformation starts at the top.
In this case, let's just assume Antonio (or Schwarzenegger), or whomever WANTS to transform their organization just so they can point to something they did, come re-election/higher office time: Then, we can start to discuss some of the things that cause inefficiency and bureaucracy in hopes of helping you "transform the organization". (Get the City in shape for the battle ahead and become the world-class jewel of a City Hall that the international market can look to.)
Enemy #1: Fear. Fear is something that is hard to measure with statistics, so it goes unchecked. However, "management by fear" is the biggest source of inefficiency at any job or government agency. Fear robs the employee of it's "pride and joy". It causes people to pass the ball; say things like, "That's not my department" (when they know the answer) -- because they are too scared they will get in trouble, even if they DO the right thing. And again, a work environment of fear starts at the top of the organization. In this case, that would be the mayor of any given City. You can judge customer service/how the customer/constituent will be treated, by how the staff is treated, by the boss. (ZD can tell a lot about a Councilmember, by their staff, as well...beyond the diversionary smiles.)
It's up to management to train and educate workers to the process, help them all be able to think as you would, and give them the power to make those decisions and take those actions to handle the problem and get it done. (THAT'S the Deming take on "Empowerment.")
The car salesman who can finalize the deal, without having to get approval from another boss, will allow the deal to be closed sooner, allowing the salesman to move on to the next customer more quickly, and the boss/manager can use his time for something else, other than holding his employees hand, by refusing the salesman to approve his own deals, because he/she is a control freak -- who is his/her own worst enemy to efficiency and an environment that generates "pride and joy" in the workplace, and therefore, product and services.
You also have to strive to break down the barriers between departments that add to the inefficiency. For example in the auto industry, it doesn't do any good to design an automobile that the factory line can't build. In radio, many formats bite the dust -- not because of low ratings, but because the sales department and programming department are on different pages. And that's because the goal of the sales department (sell as many commercials as possible) is in direct conflict with the goals of the programming department (the least amount of commercials as possible) since programming bonus incentives CONFLICT with the goals of the sales department.
NOW, apply that concept to all the different departments at City Hall...Each department with their own projected quotas and statistical hoops to jump through; and no wonder all these departments are working independently, instead of interdependently. They are pitted against each other, from the start. (Tony, call ZD to help you with a new flow chart and we'll talk about the problems with quotas and commissions and all that.)
What ZD would have Tony Robbins come in to say, to help enforce this concept would be, "You don't work for Councilmember Blank, or the Blank department...You work for The City of Los Angeles and Mayor Antonio Villaraigosa."
And when City workers know that the Mayor wants everyone to have a one-time re-training session (like the City Hall Police Captain did with his officers regarding the Brown Act), and they know the Mayor recognizes that THE PEOPLE are the Cities biggest asset -- not the property, or equipment, or even the building itself -- but the people; and the City needs everyone to take on new individual leadership(empowerment) to please go ahead and do those little things (human "fudge factor" if you will) that allows the machine to move along, uninterrupted. The workers are your biggest asset because THEY are the ones in the front lines; doing the jobs, and see everyday where things are going right and where things are going wrong. Empower them to answer the question, fix the glitch, or close the deal.
That's how you get employees to stop being lazy and simply saying, "That's not my department." I know you won't even be able top fathom this concept. But everyone should be able to do everyone else's job at the cafeteria. The server, should be able to be a cashier (if someone gets sick), or become busser (if the tables are overflowed), or become hostess if the line is getting long. (I know, you're head is exploding.) The cashier should be able to answer the question the customer has, without having to "get a manager." (Then you have customers waiting in line because the cashier has to get the manager, only to press the button the cashier could just have easily pressed.
But management across America, not just City Hall, likes to keep employee feedback at bay. "We know what's right. We have paid consultants evaluating the situation and coming up with an expensive report of suggested recommendations." When the worker could add some input the report would never uncover.
For example, statistics show workplace injuries are way up. Top management becomes aware of the situation and gets involved..."How could this be? Tell these idiots to be more careful. Hire a safety workplace consultant to give a seminar as to how to be more careful." Failing to realize the problem is the unsafe railing that isn't screwed in tightly enough and you have a water leak in the roof that is making the factory floor slippery in the morning. But workers don't say anything, because they don't know who to turn to, or don't want to seem like they are making problems, because they are working in a fear based environment. (Deming says "fix the system" for the workers-- don't bark meaningless exhortations about safety when you have slippery floors and loose railings.)
That's a good starting point, for now.
THANKS FOR READING!
zumadogg@gmail.com
(310) 928-7544
ZumaTimes.com
Why Read Executive Strategy Blog Now
Originally posted on a local Los Angeles political blog. So it may seem interestingly inside, but the message is important for those about to read more on this blog. If it is too inside, just skip this thread and move on. But do not skip any other threads unless you see a disclaimer like this. (You don't want your success to be lop-sided!)
REVALATIONS OF A PUBLIC ADVOCATE AND LOCAL MEDIA "PERSONALITY"
by Zuma Dogg ZumaTimes.com
Some people may be wondering why ZD has made the sudden shift into this realm of material at this time.
After spending the past year and three months attacking the fraud, waste and abuse one issue at a time, a lot has indeed changed (and thank you City Hall for accepting the public input and reacting with some very positive and encouraging changes). As ZD’s eyes were opened up, he opened a few other people’s eyes up, as well and when the community complains about CM staffers sitting on Neighborhood Council boards; and community members address the 912 commission and the conflict is resolved, that’s a good sign.
And the community is activated at just the right time, as the electronic media (youtube, blogs and internet research) has finally become so easy to use and accessible to the masses enough to make an impact. And ZD finally believes his own hype regarding the degree and effectiveness of this electronic media impact.
And there are the same experts and leaders in the community who helped mentor ZD and helped provide him all the info that has been blasted on TV, radio, blogs, youtube, newspapers and all the accompanying networking/word of mouth are following up on these issues at the local community level and they call in and email all the latest and I am staying on top of all these issues.
And it is quite apparent that these community leaders are following through on all these issues and concerns and are on top of all the new shadiness coming down the pike.
So at this juncture, with many moving wheels in good hand of ZD’s fellow community activists throughout the city and with the feeling of “summer vacation” in the air, I feel I have to get some of this “consulting” material out there for all proponents and opponents, from all parties, on both sides of the rope, throughout the city to at least have the opportunity to read.
Not that any of this is going to make you be able to sing like Steve Perry, rap like Snoop Dogg, scan an agenda and instantly find the bamboozle and spit it out like the Federal Express “fast-talker” guy: But again, everyone reading this blog is in some sort of leadership position in the city, whether you work inside City Hall, the media, other Citywide departments and agencies and community members who actively participate in the city. And all this material is intended to do, is help you become a better strategic thinker, communicator, more instinctive, more creative, innovative and effective. This is how you improve quality and efficiency and how you reduce waste and lower total cost, leaving more time and money to further innovate and improve the quality of life. (How you “fix the problems in your office, community and the city.
So now that I have the platform, as even my opponents have been pleading with me to realize that I have, so I may feel compelled to try and “rise to the occasion” (even more); if I am actually in this to create positive change at a transforming and lasting level, I feel that I must share the inspiring world-class information I have gathered and synthesized from the internationally-demanded consultants themselves during through attendance of their seminars, audio programs, books, video programs and personal interviews.
The system is either broken or in desperate need of repair (city and schools). This is how you fix the system. Don’t worry about how it all ties together. All I ask is that you at least read this material that people pay $50,000 an hour for this EXACT information. The authors who have contributed to these blog posts have been translated in different languages.
If you have ever wondered what kind of information and research the major Fortune 500 companies, Presidents (of United States) and the billionaire corporate executives running the biggest companies in the world are reading and listening to, I have been blogging it over the past couple days and will continue to, until get it all out.
And the thought of the spinfly opponents having equal access to all my hundreds, if not thousands of hours of research and my world-class (easy to understand) synthesis that has been so widely praised by these international experts themselves does not bother me in the least. Deming says, “There is nothing worse than bad competition.”
And we are all suffering from the same problems, together (stuck in the same traffic, same unsafe streets, same hopeless future until we transform the education process, same inefficiencies that cause inconvenient delays and cause the waste to drive up cost and the tax hikes, fees and price increases are passed on to us all.
Plus, a lot of people will already be familiar with a lot of this material, because again; it’s all legendary, internationally recognized stuff, so the whole world already knows about it. But it’s always good to read it again, with today’s challenges, targets and goals in mind. And I’m sure a lot of people may have heard about some of these people I am referencing, but maybe haven’t had a chance to see what it is actually saying.
And for those of you who may be wondering how this material has been received by the experts I am claiming, the following comments are not to rub it in, but to hopefully allow you to feel good about what you are reading.
2 May 1992
Dear Mr. Elliott, [aka: ZD]
I thank you for your FAX letter dated 2 May 1992. I agree with your statement that (DE/ZD’s statement) is an example of attempt to produce quality by inspection. Grading of pupils in school is another example of attempts to produce quality by inspection. As a way of life, it does not work. I appreciate much the attachment that you sent. It is well done. I thank you and remain
Sincerely yours,
W. Edwards Deming
"I too, as I am sure you know, am a Deming fan. I think your synthesis of his work is fabulous!" - Anthony Robbins/Chairman, RRI
"I thought you did a very, very nice job taking our basic ideas and really extending them in ways that I thought are very interesting." - Al Ries/Marketing Warfare, Bottom Up Marketing, Positioning, Focus, Origin of Brands.
Zuma,
Great article!” – Jack Trout/Marketing Warfare, Strategy, Positioning (alright, he really said, "Dave")
“I enjoyed your ‘quality quiz’…Let’s sit and speak sometime soon.” – Bob Pittman/Time Warner, Inc. [He did have me over to his office and he was quite accommodating!]
So I hope you enjoy some of the information I was immersed in before my “community activism”, when ZD was involved in “corporate activism”. I’ve been using all this stuff against you in my guerilla warfare campaign for a year and three months. I think it is time to level the playing field.
Contact: ZumaDogg@gmail.com or (310) 928-7544
ZumaTimes.com
REVALATIONS OF A PUBLIC ADVOCATE AND LOCAL MEDIA "PERSONALITY"
by Zuma Dogg ZumaTimes.com
Some people may be wondering why ZD has made the sudden shift into this realm of material at this time.
After spending the past year and three months attacking the fraud, waste and abuse one issue at a time, a lot has indeed changed (and thank you City Hall for accepting the public input and reacting with some very positive and encouraging changes). As ZD’s eyes were opened up, he opened a few other people’s eyes up, as well and when the community complains about CM staffers sitting on Neighborhood Council boards; and community members address the 912 commission and the conflict is resolved, that’s a good sign.
And the community is activated at just the right time, as the electronic media (youtube, blogs and internet research) has finally become so easy to use and accessible to the masses enough to make an impact. And ZD finally believes his own hype regarding the degree and effectiveness of this electronic media impact.
And there are the same experts and leaders in the community who helped mentor ZD and helped provide him all the info that has been blasted on TV, radio, blogs, youtube, newspapers and all the accompanying networking/word of mouth are following up on these issues at the local community level and they call in and email all the latest and I am staying on top of all these issues.
And it is quite apparent that these community leaders are following through on all these issues and concerns and are on top of all the new shadiness coming down the pike.
So at this juncture, with many moving wheels in good hand of ZD’s fellow community activists throughout the city and with the feeling of “summer vacation” in the air, I feel I have to get some of this “consulting” material out there for all proponents and opponents, from all parties, on both sides of the rope, throughout the city to at least have the opportunity to read.
Not that any of this is going to make you be able to sing like Steve Perry, rap like Snoop Dogg, scan an agenda and instantly find the bamboozle and spit it out like the Federal Express “fast-talker” guy: But again, everyone reading this blog is in some sort of leadership position in the city, whether you work inside City Hall, the media, other Citywide departments and agencies and community members who actively participate in the city. And all this material is intended to do, is help you become a better strategic thinker, communicator, more instinctive, more creative, innovative and effective. This is how you improve quality and efficiency and how you reduce waste and lower total cost, leaving more time and money to further innovate and improve the quality of life. (How you “fix the problems in your office, community and the city.
So now that I have the platform, as even my opponents have been pleading with me to realize that I have, so I may feel compelled to try and “rise to the occasion” (even more); if I am actually in this to create positive change at a transforming and lasting level, I feel that I must share the inspiring world-class information I have gathered and synthesized from the internationally-demanded consultants themselves during through attendance of their seminars, audio programs, books, video programs and personal interviews.
The system is either broken or in desperate need of repair (city and schools). This is how you fix the system. Don’t worry about how it all ties together. All I ask is that you at least read this material that people pay $50,000 an hour for this EXACT information. The authors who have contributed to these blog posts have been translated in different languages.
If you have ever wondered what kind of information and research the major Fortune 500 companies, Presidents (of United States) and the billionaire corporate executives running the biggest companies in the world are reading and listening to, I have been blogging it over the past couple days and will continue to, until get it all out.
And the thought of the spinfly opponents having equal access to all my hundreds, if not thousands of hours of research and my world-class (easy to understand) synthesis that has been so widely praised by these international experts themselves does not bother me in the least. Deming says, “There is nothing worse than bad competition.”
And we are all suffering from the same problems, together (stuck in the same traffic, same unsafe streets, same hopeless future until we transform the education process, same inefficiencies that cause inconvenient delays and cause the waste to drive up cost and the tax hikes, fees and price increases are passed on to us all.
Plus, a lot of people will already be familiar with a lot of this material, because again; it’s all legendary, internationally recognized stuff, so the whole world already knows about it. But it’s always good to read it again, with today’s challenges, targets and goals in mind. And I’m sure a lot of people may have heard about some of these people I am referencing, but maybe haven’t had a chance to see what it is actually saying.
And for those of you who may be wondering how this material has been received by the experts I am claiming, the following comments are not to rub it in, but to hopefully allow you to feel good about what you are reading.
2 May 1992
Dear Mr. Elliott, [aka: ZD]
I thank you for your FAX letter dated 2 May 1992. I agree with your statement that (DE/ZD’s statement) is an example of attempt to produce quality by inspection. Grading of pupils in school is another example of attempts to produce quality by inspection. As a way of life, it does not work. I appreciate much the attachment that you sent. It is well done. I thank you and remain
Sincerely yours,
W. Edwards Deming
"I too, as I am sure you know, am a Deming fan. I think your synthesis of his work is fabulous!" - Anthony Robbins/Chairman, RRI
"I thought you did a very, very nice job taking our basic ideas and really extending them in ways that I thought are very interesting." - Al Ries/Marketing Warfare, Bottom Up Marketing, Positioning, Focus, Origin of Brands.
Zuma,
Great article!” – Jack Trout/Marketing Warfare, Strategy, Positioning (alright, he really said, "Dave")
“I enjoyed your ‘quality quiz’…Let’s sit and speak sometime soon.” – Bob Pittman/Time Warner, Inc. [He did have me over to his office and he was quite accommodating!]
So I hope you enjoy some of the information I was immersed in before my “community activism”, when ZD was involved in “corporate activism”. I’ve been using all this stuff against you in my guerilla warfare campaign for a year and three months. I think it is time to level the playing field.
Contact: ZumaDogg@gmail.com or (310) 928-7544
ZumaTimes.com
More Effective Public Communication (City Hall PR and Public Media Speak)
More Effective Public Communication (City Hall PR and Public Media Speak)
by Zuma Dogg ZumaTimes.com
Of course it is an elected officials job to put the best spin on the city at all times.
But City Council and the mayor is constantly making ZD’s head explode with terrible linguistics. These dear, sweet politicians are trying so hard to put the best foot forward, but they always end up putting it in their mouth, without even knowing.
The most important thing I learned from mi amigo Tony Robbins, that I am able to use on a day to day basis, is the stuff on language patterns.
For example, if a kid is going up to bat you can shout from the stands, "Don’t strike out!!!" Or, you can say, "Go get a hit!!!" Both exhortations are well-intended comments to try and produce the same result (success).
However, by saying, "Don’t strike out", all the kid does is get nervous, worry about striking out, imagines himself striking out and has a higher chance of striking out. By saying, "Get a hit", the mind sends a different picture, and therefore different signal to the body, and you increase the chances producing the desired outcome (of a hit).
Similarly, I know the mayor and City Council are always trying to put the best face on the city and try and prove to the constituents that a solution is on the way.
However, it’s all in how you frame the issue through proper wording.
And I’ll change the names to protect the offenders:
CM 1: "Los Angeles is the gang crime capital of the world." Now, I know the CM was trying to get people passionate about the issue to try and trigger the community into action. However, this "don’t strike out" version never should have been uttered. How about (and you have to make it a little negative/real sounding, can’t make it sound like Disneyland, or you lose credibility, so how about), "We all deserve the right to feel safe in our own neighborhoods." (And take it from there.)
CM 2: "I know we have some people who are very apprehensive in the Valley. "What does it mean for us?"
Don’t set up the positive things you are about to say, with a negative suggestion (embedded command). It makes people say, "Oh yeah, it’s bad for the Valley." The proper "framing" would be to simply say the good things it means for the Valley and the people who were asking the questions will know you are addressing their concerns – and all the less observant will simply feel good about what you are saying. That’s not to say you should hide the fact that a hospital is going to be built on toxic quicksand. But don’t embed a negative image when even ZD doesn’t think it is necessary.
CM 3: And one of the reasons that I support this and I am voting for this today, is not just on the project…I’m voting for this project because we need affordable housing in this City; and that is even a higher priority.
Uh oh…CM just embedded the message that something isn’t congruent in CM’s message…something is fishy…plus you are saying, "WE NEED AFFORDABLE HOUSING AND IT IS EVEN A HIGHER PRIORITY" while approving a very expensive luxury project. There’s no need to say all that. How about, "The great thing about this project is that it includes some of the affordable housing that is such a high priority for the city, so this was one way to get some built."
CM 4: "You know, Downtown gets beat-up a lot". (Who paid you to say that, San Diego Chamber of Commerce?) There was no need to add that superlative.
Contact: ZumaDogg@gmail.com or (310) 928-7544
ZumaTimes.com
by Zuma Dogg ZumaTimes.com
Of course it is an elected officials job to put the best spin on the city at all times.
But City Council and the mayor is constantly making ZD’s head explode with terrible linguistics. These dear, sweet politicians are trying so hard to put the best foot forward, but they always end up putting it in their mouth, without even knowing.
The most important thing I learned from mi amigo Tony Robbins, that I am able to use on a day to day basis, is the stuff on language patterns.
For example, if a kid is going up to bat you can shout from the stands, "Don’t strike out!!!" Or, you can say, "Go get a hit!!!" Both exhortations are well-intended comments to try and produce the same result (success).
However, by saying, "Don’t strike out", all the kid does is get nervous, worry about striking out, imagines himself striking out and has a higher chance of striking out. By saying, "Get a hit", the mind sends a different picture, and therefore different signal to the body, and you increase the chances producing the desired outcome (of a hit).
Similarly, I know the mayor and City Council are always trying to put the best face on the city and try and prove to the constituents that a solution is on the way.
However, it’s all in how you frame the issue through proper wording.
And I’ll change the names to protect the offenders:
CM 1: "Los Angeles is the gang crime capital of the world." Now, I know the CM was trying to get people passionate about the issue to try and trigger the community into action. However, this "don’t strike out" version never should have been uttered. How about (and you have to make it a little negative/real sounding, can’t make it sound like Disneyland, or you lose credibility, so how about), "We all deserve the right to feel safe in our own neighborhoods." (And take it from there.)
CM 2: "I know we have some people who are very apprehensive in the Valley. "What does it mean for us?"
Don’t set up the positive things you are about to say, with a negative suggestion (embedded command). It makes people say, "Oh yeah, it’s bad for the Valley." The proper "framing" would be to simply say the good things it means for the Valley and the people who were asking the questions will know you are addressing their concerns – and all the less observant will simply feel good about what you are saying. That’s not to say you should hide the fact that a hospital is going to be built on toxic quicksand. But don’t embed a negative image when even ZD doesn’t think it is necessary.
CM 3: And one of the reasons that I support this and I am voting for this today, is not just on the project…I’m voting for this project because we need affordable housing in this City; and that is even a higher priority.
Uh oh…CM just embedded the message that something isn’t congruent in CM’s message…something is fishy…plus you are saying, "WE NEED AFFORDABLE HOUSING AND IT IS EVEN A HIGHER PRIORITY" while approving a very expensive luxury project. There’s no need to say all that. How about, "The great thing about this project is that it includes some of the affordable housing that is such a high priority for the city, so this was one way to get some built."
CM 4: "You know, Downtown gets beat-up a lot". (Who paid you to say that, San Diego Chamber of Commerce?) There was no need to add that superlative.
Contact: ZumaDogg@gmail.com or (310) 928-7544
ZumaTimes.com
LAUSD REQUIRES HELP OF PARENTS AND STUDENTS TO HELP THEM HELP THE KIDS AND SOCIETY
LAUSD REQUIRES HELP OF PARENTS AND STUDENTS TO HELP THEM HELP THE KIDS AND SOCIETY
by Zuma Dogg ZumaTimes.com
You may have heard the mayor will be working more closely with the new LAUSD school board and new superintendent David Brewer.
It’s going to be a long, uphill battle. The school system didn’t break overnight, and it can’t be fixed overnight. However, we can get started, right away. And we have gotten started.
The school board is going to do more to make sure the students who need the most special attention will be getting that added attention. More resources will be spent making sure teachers are best prepared to do their job through additional training and re-educating. Children who need more attention learning English will receive the attention. And information is being gathered and measures are being put in place that will allow the school district to better evaluate future results that will lead to higher teacher and system accountability.
But, the school administration isn’t the only part of the system that needs fixing.
Parents need to do more to better prepare their children to allow the schools to do their job of education.
Too much time is spent each day on discipline and basic skills and behavior problems that result from parental neglect.
Parents can help fix the school system without leaving home.
Simply accept and added level of responsibility and become active participants in their children’s lives. You can judge what a young kid says, and how they behave by the standards imposed on them by the parents. It’s tough to say "no" to your kids, when other parents say, "Yes", or don’t say anything at all, because the kids are left un-attended.
Too many parents think it is the schools and teachers job to instill dignity, respect and discipline into their kids. BUT IT IS NOT. That is the parents’ job. The schools job is to educate kids. Help fix LAUSD by fixing your kids, so the school can do its job. (Teach them how to read, write, add, etc.) Asking your kid, "How was school today? Did you do your homework?", is not taking responsibility for your child’s education.
I know it’s tough to be a parent to your kid, these days. The high cost of housing, taxes and gas makes it hard to make ends meet, and both parents (if there are even both parents at home) have to work long hours, and travel through long traffic-jammed commutes, for not enough pay, at the end of the day.
And at the end of that day, It’s much easier to say, "yes", than argue a long protracted battle over how late a kid can stay out, or how many hours they can use myspace, youtube, ipod, xbox, or even regular old TV. And it doesn’t help when other parents refuse to do a thing to help instill discipline, morals or standards in their kids.
But you must rise to the challenge and be the leaders and role models in your kids’ lives. Parents don't rely on the City to be your kids’ babysitters after school. Rely on each other. Spend more time talking to each other about after school activities. Do more for each other. Talk about what your kids are and are not allowed to say and do. Try and convince other parents to go along with the higher standard, so all the kids that play together lift each other up, instead of drag each other down.
So that's ONE thing the community can do to fix the schools (besides reducing classroom size, paying teachers more so we can recruit new ones, after school programs, safer streets and other things that are out of your control):
Take on more responsibility to do the job you asked for when you had a kid. Be a mentor -- to your own kids. You cannot leave the job of raising your kids and teaching them responsibility and values needed to keep them in school, graduating and productive members of society we need them to be to a school system. That’s not THEIR job, it’s YOURS. Take on the challenge. It will be almost as enriching and rewarding of an experience as myspace or YouTube.
By city council taking a retreat, it allowed me to reflect on what I would have said at the retreat.
I think Councilmembers are missing out on a real opportunity to take the power of those City TV 35 cameras and use it for more than dog and pony show photo opportunities and campaign grandstanding. Councilmembers are sounding and looking like Top 40 deejays, during the grunge rock era. A little corny and no ones buying it.
So from here on out, in order to try and provide you with the example of the type of leadership talk that is needed to transform our community and help bring it out of the crisis; every time ZD steps to the mic, for general public comment (and whenever possible during agenda items, he hopes to use the opportunity to try and out Tony Robbins, Tony Robbins. In other words, try and use the two minutes to run a citywide hypnotherapy session that replaces old, un-empowering beliefs that preventing people from making the positive contributions we need as a community and replace them with the new, empowering beliefs. And once the viewers have been reframed to allow their subconscious mind to congruently communicate with their conscious mind, you eliminate the mixed signal you send to yourself and others. Then add a little emotion down the neuro-superhighway and you create the passion that drives you and triggers you into taking action.
And I challenge my media cast mates, all fifteen members of City Council and Mayor Villaraigosa to join me in the challenge.
Thank You,
Zuma Dogg
Public Advocate of the Community
Contact: ZumaDogg@gmail.com or (310) 928-7544
ZumaTimes.com
by Zuma Dogg ZumaTimes.com
You may have heard the mayor will be working more closely with the new LAUSD school board and new superintendent David Brewer.
It’s going to be a long, uphill battle. The school system didn’t break overnight, and it can’t be fixed overnight. However, we can get started, right away. And we have gotten started.
The school board is going to do more to make sure the students who need the most special attention will be getting that added attention. More resources will be spent making sure teachers are best prepared to do their job through additional training and re-educating. Children who need more attention learning English will receive the attention. And information is being gathered and measures are being put in place that will allow the school district to better evaluate future results that will lead to higher teacher and system accountability.
But, the school administration isn’t the only part of the system that needs fixing.
Parents need to do more to better prepare their children to allow the schools to do their job of education.
Too much time is spent each day on discipline and basic skills and behavior problems that result from parental neglect.
Parents can help fix the school system without leaving home.
Simply accept and added level of responsibility and become active participants in their children’s lives. You can judge what a young kid says, and how they behave by the standards imposed on them by the parents. It’s tough to say "no" to your kids, when other parents say, "Yes", or don’t say anything at all, because the kids are left un-attended.
Too many parents think it is the schools and teachers job to instill dignity, respect and discipline into their kids. BUT IT IS NOT. That is the parents’ job. The schools job is to educate kids. Help fix LAUSD by fixing your kids, so the school can do its job. (Teach them how to read, write, add, etc.) Asking your kid, "How was school today? Did you do your homework?", is not taking responsibility for your child’s education.
I know it’s tough to be a parent to your kid, these days. The high cost of housing, taxes and gas makes it hard to make ends meet, and both parents (if there are even both parents at home) have to work long hours, and travel through long traffic-jammed commutes, for not enough pay, at the end of the day.
And at the end of that day, It’s much easier to say, "yes", than argue a long protracted battle over how late a kid can stay out, or how many hours they can use myspace, youtube, ipod, xbox, or even regular old TV. And it doesn’t help when other parents refuse to do a thing to help instill discipline, morals or standards in their kids.
But you must rise to the challenge and be the leaders and role models in your kids’ lives. Parents don't rely on the City to be your kids’ babysitters after school. Rely on each other. Spend more time talking to each other about after school activities. Do more for each other. Talk about what your kids are and are not allowed to say and do. Try and convince other parents to go along with the higher standard, so all the kids that play together lift each other up, instead of drag each other down.
So that's ONE thing the community can do to fix the schools (besides reducing classroom size, paying teachers more so we can recruit new ones, after school programs, safer streets and other things that are out of your control):
Take on more responsibility to do the job you asked for when you had a kid. Be a mentor -- to your own kids. You cannot leave the job of raising your kids and teaching them responsibility and values needed to keep them in school, graduating and productive members of society we need them to be to a school system. That’s not THEIR job, it’s YOURS. Take on the challenge. It will be almost as enriching and rewarding of an experience as myspace or YouTube.
By city council taking a retreat, it allowed me to reflect on what I would have said at the retreat.
I think Councilmembers are missing out on a real opportunity to take the power of those City TV 35 cameras and use it for more than dog and pony show photo opportunities and campaign grandstanding. Councilmembers are sounding and looking like Top 40 deejays, during the grunge rock era. A little corny and no ones buying it.
So from here on out, in order to try and provide you with the example of the type of leadership talk that is needed to transform our community and help bring it out of the crisis; every time ZD steps to the mic, for general public comment (and whenever possible during agenda items, he hopes to use the opportunity to try and out Tony Robbins, Tony Robbins. In other words, try and use the two minutes to run a citywide hypnotherapy session that replaces old, un-empowering beliefs that preventing people from making the positive contributions we need as a community and replace them with the new, empowering beliefs. And once the viewers have been reframed to allow their subconscious mind to congruently communicate with their conscious mind, you eliminate the mixed signal you send to yourself and others. Then add a little emotion down the neuro-superhighway and you create the passion that drives you and triggers you into taking action.
And I challenge my media cast mates, all fifteen members of City Council and Mayor Villaraigosa to join me in the challenge.
Thank You,
Zuma Dogg
Public Advocate of the Community
Contact: ZumaDogg@gmail.com or (310) 928-7544
ZumaTimes.com
Meet Marketing Strategists Al Ries & Jack Trout (Marketing Warfare, Positioning, 22 Immutable Laws..., Focus, Strategy and other Marketing Staples
***** UPDATE *****
ZUMA DOGG RELEASES HIS "MASTER FILE" OF INNOVATIVE STRATEGY MATERIAL COMPLIED OVER THE PAST 15 YEARS!!!
CLICK HERE AND READ IT ALL TO EXPERIENCE YOUR OWN BREAKTHROUGH
MEANWHILE...ZUMA DOGG PRESENTS, MARKETING STRATEGISTS (campaign strategists) RIES & TROUT!
Dr. W. Edwards Deming, Tony Robbins and "Ries & Trout" are the three most influential consultants (the team of "Ries & Trout" counting as one) in the legislative mind of Big ZD.
Al Ries and Jack Trout were the first authors/consultants to jump off the bookshelf, when I was just getting started in radio, and they have done more to shape my strategic thinking than anything else. They are international legends in the radio industry, and industry in general -- consulting the "who's who" of Fortune 500 companies and their brands including Proctor & Gamble and just about every top of mind brand that you can think of (or their competitor).
Their other books include, "Positioning: The Battle for the Mind", "Bottom Up Marketing", "Focus", "22 Immutable Laws of Marketing", Origin of Brands among other marketing staples.
Again, if you are reading this, ZD feels you will have a major strategy and creativity breakthrough after reading this material based on their concepts.
And not to name drop, but yes...ZD has spent numerous hours over the years interview Mr. Ries and Mr. Trout, on-air and in industry trade publications, and both authors are very pleased with this representation of their material, and what is about to be presented actually sent a HUGE wave throughout the radio and record industry to the point where it is now a given that these strategies are being implemented. Again, as you read this, I'm sure you will be able to apply it to your career, as well.
Ries website
Trout website
THE "22 IMMUTABLE LAWS OF MARKETING" (Based on the book of the same name):
by Al Ries & Jack Trout
1. THE LAW OF LEADERSHIP: It is better to be first than it is to be better.
2. THE LAW OF CATEGORY: If you cannot be first in a category, set up a new category you can be first in.
3. THE LAW OF THE MIND: It's better to be first in the mind than to be first in the marketplace.
4. THE LAW OF PERCEPTION: Marketing is not a battle of products, it's a battle of perceptions.
CLICK HERE FOR ALL 22 LAWS AND SUMMARY OF THE LIVE SEMINAR
contact: zumadogg@gmail.com if you would like further application for your product, service or campaign.
ZUMA DOGG RELEASES HIS "MASTER FILE" OF INNOVATIVE STRATEGY MATERIAL COMPLIED OVER THE PAST 15 YEARS!!!
CLICK HERE AND READ IT ALL TO EXPERIENCE YOUR OWN BREAKTHROUGH
MEANWHILE...ZUMA DOGG PRESENTS, MARKETING STRATEGISTS (campaign strategists) RIES & TROUT!
Dr. W. Edwards Deming, Tony Robbins and "Ries & Trout" are the three most influential consultants (the team of "Ries & Trout" counting as one) in the legislative mind of Big ZD.
Al Ries and Jack Trout were the first authors/consultants to jump off the bookshelf, when I was just getting started in radio, and they have done more to shape my strategic thinking than anything else. They are international legends in the radio industry, and industry in general -- consulting the "who's who" of Fortune 500 companies and their brands including Proctor & Gamble and just about every top of mind brand that you can think of (or their competitor).
Their other books include, "Positioning: The Battle for the Mind", "Bottom Up Marketing", "Focus", "22 Immutable Laws of Marketing", Origin of Brands among other marketing staples.
Again, if you are reading this, ZD feels you will have a major strategy and creativity breakthrough after reading this material based on their concepts.
And not to name drop, but yes...ZD has spent numerous hours over the years interview Mr. Ries and Mr. Trout, on-air and in industry trade publications, and both authors are very pleased with this representation of their material, and what is about to be presented actually sent a HUGE wave throughout the radio and record industry to the point where it is now a given that these strategies are being implemented. Again, as you read this, I'm sure you will be able to apply it to your career, as well.
Ries website
Trout website
THE "22 IMMUTABLE LAWS OF MARKETING" (Based on the book of the same name):
by Al Ries & Jack Trout
1. THE LAW OF LEADERSHIP: It is better to be first than it is to be better.
2. THE LAW OF CATEGORY: If you cannot be first in a category, set up a new category you can be first in.
3. THE LAW OF THE MIND: It's better to be first in the mind than to be first in the marketplace.
4. THE LAW OF PERCEPTION: Marketing is not a battle of products, it's a battle of perceptions.
CLICK HERE FOR ALL 22 LAWS AND SUMMARY OF THE LIVE SEMINAR
contact: zumadogg@gmail.com if you would like further application for your product, service or campaign.
How to more effectively communicate as executives in leadership positions and as those who speak publicly in the media during speeches and campaigning
READ THIS AND YOU WILL NOTICE AN IMMEDIATE BREAKTHROUGH IN YOUR STRATEGIC THINKING AND WILL EXPERIENCE A CREATIVE BREAKTHROUGH AND INCREASED CREATIVE PRODUCTIVITY AND WILL NOTICE YOURSELF USING MORE EFFECTIVE VERBIAGE AND MORE CONGRUENT LANGUAGE PATTERNS IN YOUR INTERACTION WITH OTHERS AS LEADERS AND FOR THOSE WHO CAMPAIGN OR SPEAK PUBLICLY IN THE MEDIA. MONEY BACK GUARANTEE!!! Oh yeah, it's free!
THE ART OF EFFECTIVE COMMUNICATION
How to more effectively communicate as executives in leadership positions and as those who speak publicly in the media during speeches and campaigning.
by Zuma Dogg
How to inspire innovation, creativity, quality, productivity, answers and solutions from everywhere within the organization.
(Here's the technical part that you must read to generate the benefit):
Everything you experience (sight, sound, smell, taste and feeling) is recorded in your mind's subconscious (permanent memory bank).
It works just like a video camera, recording everything you experience through our senses onto tape (your subconscious).
Although you may not be able to consciously remember every bit of information recorded by your memory, your subconscious does. and makes constant reference to it 24 hours a day, 7 days a week, behind your conscious' back/
Even while you sleep, the dreams you have at night are merely your subconscious mind in action, "out to play" while your conscious mind rests "off duty".
It is the subconscious mind that is actually responsible for our feelings behaviors and actions and your subconscious controls the thoughts and decisions that shape your life.
Your subconscious is an instinctive mechanism, responsible for allowing your instinctive wisdom and knowledge to flow freely.
If your subconscious could flow freely through you, all the time, without distraction, your mind and body would be in a constant state of congruence and your actions would always support your emotional needs and desires.
Your conscious mind is the gatekeeper of your mind, and attempts to screen what goes in and out as a shortcut to help speed up your thinking and decision making process.
You see, you couldn’t possibly pay attention to every detail of information you have every taken in, so your conscious mind uses its best judgment and decides what you should focus your thoughts and attention on at any given moment.
As a result, your conscious mind "filters" your experience of he world (what you sense) and can leave out vital information or distort your perception of reality. Your conscious mind is only there to protect you and always has your emotional best interest in mind.
But since it filters and distorts information, sometimes it is in conflict with your subconscious mind. Your subconscious mind is actually the bottom line, final decision maker and is always your highest level of awareness.
The key to accessing your higher levels of awareness, allowing us to function at out peak, is to have the conscious in congruence with the subconscious.
This state of congruence is achieved by replacing "negative", "uninspiring" thoughts, beliefs and behaviors – with new, empowering thoughts, beliefs and behaviors that triggers your higher level of creative and innovative state.
This is a simple process your mind can go through, just like turning on a light switch to the "on" position, allowing new inspiring thoughts and ideas, that support your actions, to stay "on" and flow freely.
And it is easy to focus your mind to allow your conscious and subconscious mind to work together in congruence.
Your subconscious takes everything literally and does not distinguish between what is imagined and what is real.
So your conscious mind is always protecting your subconscious mind from being influences in any way that may cause you emotional or physical harm.
For example, without your conscious mind screening your sensory input, if someone told you to "go take a long walk off of a short pier", you would actually walk to the nearest pier and continue walking.
So it is important to be aware that as you being to focus your thought patterns to support your empowering beliefs and actions and as you being to practice more effective communication methods to be featured in upcoming articles, you begin to start paying attention to the words you use when communicating with yourself and others. What television are you watching, what music are you listening to, what internet sites are you surfing. Do they help contribute to your inspired goals? (If not, how can you be comfortable wasting the time like that, anymore?)
The process of aligning your conscious and subconscious mind through focus and congruent self-communication is called "hypnotherapy" or "trance". You go into trance all the time, throughout the day.
For example, when you are driving down the street; your body is steering and you are breaking, steering, reading signs, reacting…but you aren’t consciously thinking about each action. (How about when you fly right past the exit, or make the same right turn you are used to, the one time you mean to turn left.) You daydream, talk on the phone, listen to the radio, look at buildings and billboards with your conscious mind, while your subconscious mind is in control of the driving process at a "subliminal" level.
Most of the time you watch TV, you are in a state of trance. Advertisers like Domino's and so many others certainly know this. Have you ever noticed how hungry you and Homer Simpson get when that Burger King commercial comes on the screen?
That’s because advertisers know, the mere sight of that melted cheese, or flame broiled burger triggers your appetite mechanism in your subconscious. You’re probably getting hungry just reading about it.
So advertisers (billboards, internet, newspapers, magazines, television, radio, fliers, etc.) certainly know how to control your thoughts, actions and behaviors and you allow them to constantly manipulate your feelings, actions and behaviors at the subconscious level.
So take control of your mind and use this process to your advantage by making a commercial in your mind of inspiring, motivating thoughts, ideas and feelings that will trigger you to take action to immediately improve the situation and your passion will noticed by all who you encounter, throughout the day.
START TO FILTER THE MESSAGES YOU TAKE IN EACH DAY (Especially kids)
I’m sure everyone reading this has read that, "all success starts in the mind".
Unfortunately, we encounter so much negative programming from the media and so much negative, doubt-talk (many times from the people closest to us), maybe you know someone who’s mind has started to run those incongruent, limiting belief patterns that causes dysfunctional behavior?
It’s all the negative conditioning (focus) from all these negative messages and communications from the media and people we encounter that can allow you to be drawn off-sides or forget your initial mission (creative thoughts, desires, goals, dreams and inspiration).
So if you want to take on the challenge of leadership, innovation, creativity and action it takes to create transformation (the transformation it takes to activate the community and increase student achievement at LAUSD and across all neighborhoods in the city) you must become aware of the messages you are allowing yourself to focus on, and become more aware of the language patterns you are using to communicate and motivate yourself and others. (ESPECIALLY WITH KIDS!!!)
Are you surrounding yourself with the kind of people, radio, books, internet, music and TV that helps put you in the most creative, innovative and inspired state of mind?
Or are you going down the path of a video game playing, "Wheel of Fortune" watching, ESPN expert-level, media-conditioned, hypnotized, tranced-out denial-bunny?
I wish elementary school readers would read this story because the first thing society starts to do in the parental and educational process is start to strip away uniqueness and creativity (conformity helps keep things simple) and impose all sorts of limiting beliefs and fears to help keep people in check.
Maybe I should make a YouTube hip-hop song to tell students that your mind is capable of much more than some people give you credit for.
I will continue to create specifically worded material that I will post on this blog so we can all check in throughout the day, or week, to help re-focus our thoughts and minds in an innovative, creative and inspired direction so we can be more focused and motivated and can hopefully pass it along to staff and everyone else around us.
Nothing will be pertaining to any specific area, person or issue. The purpose of this type of educational material based on clinical hypnotherapy (Milton Erickson) is not to try and tell you what you should be doing, or what agendas you should be pushing, or what areas you need to improve:
And it’s not to unleash a new wave of Zuma Dogg-style, singing and dancing political media activists. It’s to allow you to be more effective in your position in this city and if you are reading this, I don’t care what your political affiliation; what side of the land development issue you are on; if you are reading this, then ZD feels you are an important asset to the community who can actually make a difference, create change and help steer the community and city toward making some of the transformations that can benefit society as a whole. (Even if you are shady,
I’m sure you wouldn’t mind running your district offices more efficiently; I’m sure
even the most corrupt politicians would still like to have safe, vibrant neighborhoods. Even higher property taxes to profit off of!)
For a while, when I first started to surround myself with the material of Deming, Robbins, Dyer, Chopra, Bandler, Erickson, Peck, Williamson, Ries, Trout and other; I immediately wanted to become one of these authors. And I did get to pursue that goal, having articles published in various international trades and as once legendary media and research consultant. And these authors and speakers have spawned millions of other "wannabes" across the world.
But the message and material isn’t intended to make you a better author/seminar speaker/gadfly wannabe:
It’s to help you be the "guru" of your own world and life! Everyone reading this is in an important position on the job or in the community. So you already know what to do and are doing it. The material synthesized in this presentation from many of the authors mentioned above is the method you use to help focus and tune your most valuable tool to become even more of a leader: The thoughts and beliefs that program your mind and controls your actions and behaviors that move you closer and closer toward your goals as your mind allows you to unleash higher and higher levels of awareness that causes the type of enlightenment that drives innovation, creativity and leadership.
Contact: zumadogg@gmail.com or (310) 928-7544
THE ART OF EFFECTIVE COMMUNICATION
How to more effectively communicate as executives in leadership positions and as those who speak publicly in the media during speeches and campaigning.
by Zuma Dogg
How to inspire innovation, creativity, quality, productivity, answers and solutions from everywhere within the organization.
(Here's the technical part that you must read to generate the benefit):
Everything you experience (sight, sound, smell, taste and feeling) is recorded in your mind's subconscious (permanent memory bank).
It works just like a video camera, recording everything you experience through our senses onto tape (your subconscious).
Although you may not be able to consciously remember every bit of information recorded by your memory, your subconscious does. and makes constant reference to it 24 hours a day, 7 days a week, behind your conscious' back/
Even while you sleep, the dreams you have at night are merely your subconscious mind in action, "out to play" while your conscious mind rests "off duty".
It is the subconscious mind that is actually responsible for our feelings behaviors and actions and your subconscious controls the thoughts and decisions that shape your life.
Your subconscious is an instinctive mechanism, responsible for allowing your instinctive wisdom and knowledge to flow freely.
If your subconscious could flow freely through you, all the time, without distraction, your mind and body would be in a constant state of congruence and your actions would always support your emotional needs and desires.
Your conscious mind is the gatekeeper of your mind, and attempts to screen what goes in and out as a shortcut to help speed up your thinking and decision making process.
You see, you couldn’t possibly pay attention to every detail of information you have every taken in, so your conscious mind uses its best judgment and decides what you should focus your thoughts and attention on at any given moment.
As a result, your conscious mind "filters" your experience of he world (what you sense) and can leave out vital information or distort your perception of reality. Your conscious mind is only there to protect you and always has your emotional best interest in mind.
But since it filters and distorts information, sometimes it is in conflict with your subconscious mind. Your subconscious mind is actually the bottom line, final decision maker and is always your highest level of awareness.
The key to accessing your higher levels of awareness, allowing us to function at out peak, is to have the conscious in congruence with the subconscious.
This state of congruence is achieved by replacing "negative", "uninspiring" thoughts, beliefs and behaviors – with new, empowering thoughts, beliefs and behaviors that triggers your higher level of creative and innovative state.
This is a simple process your mind can go through, just like turning on a light switch to the "on" position, allowing new inspiring thoughts and ideas, that support your actions, to stay "on" and flow freely.
And it is easy to focus your mind to allow your conscious and subconscious mind to work together in congruence.
Your subconscious takes everything literally and does not distinguish between what is imagined and what is real.
So your conscious mind is always protecting your subconscious mind from being influences in any way that may cause you emotional or physical harm.
For example, without your conscious mind screening your sensory input, if someone told you to "go take a long walk off of a short pier", you would actually walk to the nearest pier and continue walking.
So it is important to be aware that as you being to focus your thought patterns to support your empowering beliefs and actions and as you being to practice more effective communication methods to be featured in upcoming articles, you begin to start paying attention to the words you use when communicating with yourself and others. What television are you watching, what music are you listening to, what internet sites are you surfing. Do they help contribute to your inspired goals? (If not, how can you be comfortable wasting the time like that, anymore?)
The process of aligning your conscious and subconscious mind through focus and congruent self-communication is called "hypnotherapy" or "trance". You go into trance all the time, throughout the day.
For example, when you are driving down the street; your body is steering and you are breaking, steering, reading signs, reacting…but you aren’t consciously thinking about each action. (How about when you fly right past the exit, or make the same right turn you are used to, the one time you mean to turn left.) You daydream, talk on the phone, listen to the radio, look at buildings and billboards with your conscious mind, while your subconscious mind is in control of the driving process at a "subliminal" level.
Most of the time you watch TV, you are in a state of trance. Advertisers like Domino's and so many others certainly know this. Have you ever noticed how hungry you and Homer Simpson get when that Burger King commercial comes on the screen?
That’s because advertisers know, the mere sight of that melted cheese, or flame broiled burger triggers your appetite mechanism in your subconscious. You’re probably getting hungry just reading about it.
So advertisers (billboards, internet, newspapers, magazines, television, radio, fliers, etc.) certainly know how to control your thoughts, actions and behaviors and you allow them to constantly manipulate your feelings, actions and behaviors at the subconscious level.
So take control of your mind and use this process to your advantage by making a commercial in your mind of inspiring, motivating thoughts, ideas and feelings that will trigger you to take action to immediately improve the situation and your passion will noticed by all who you encounter, throughout the day.
START TO FILTER THE MESSAGES YOU TAKE IN EACH DAY (Especially kids)
I’m sure everyone reading this has read that, "all success starts in the mind".
Unfortunately, we encounter so much negative programming from the media and so much negative, doubt-talk (many times from the people closest to us), maybe you know someone who’s mind has started to run those incongruent, limiting belief patterns that causes dysfunctional behavior?
It’s all the negative conditioning (focus) from all these negative messages and communications from the media and people we encounter that can allow you to be drawn off-sides or forget your initial mission (creative thoughts, desires, goals, dreams and inspiration).
So if you want to take on the challenge of leadership, innovation, creativity and action it takes to create transformation (the transformation it takes to activate the community and increase student achievement at LAUSD and across all neighborhoods in the city) you must become aware of the messages you are allowing yourself to focus on, and become more aware of the language patterns you are using to communicate and motivate yourself and others. (ESPECIALLY WITH KIDS!!!)
Are you surrounding yourself with the kind of people, radio, books, internet, music and TV that helps put you in the most creative, innovative and inspired state of mind?
Or are you going down the path of a video game playing, "Wheel of Fortune" watching, ESPN expert-level, media-conditioned, hypnotized, tranced-out denial-bunny?
I wish elementary school readers would read this story because the first thing society starts to do in the parental and educational process is start to strip away uniqueness and creativity (conformity helps keep things simple) and impose all sorts of limiting beliefs and fears to help keep people in check.
Maybe I should make a YouTube hip-hop song to tell students that your mind is capable of much more than some people give you credit for.
I will continue to create specifically worded material that I will post on this blog so we can all check in throughout the day, or week, to help re-focus our thoughts and minds in an innovative, creative and inspired direction so we can be more focused and motivated and can hopefully pass it along to staff and everyone else around us.
Nothing will be pertaining to any specific area, person or issue. The purpose of this type of educational material based on clinical hypnotherapy (Milton Erickson) is not to try and tell you what you should be doing, or what agendas you should be pushing, or what areas you need to improve:
And it’s not to unleash a new wave of Zuma Dogg-style, singing and dancing political media activists. It’s to allow you to be more effective in your position in this city and if you are reading this, I don’t care what your political affiliation; what side of the land development issue you are on; if you are reading this, then ZD feels you are an important asset to the community who can actually make a difference, create change and help steer the community and city toward making some of the transformations that can benefit society as a whole. (Even if you are shady,
I’m sure you wouldn’t mind running your district offices more efficiently; I’m sure
even the most corrupt politicians would still like to have safe, vibrant neighborhoods. Even higher property taxes to profit off of!)
For a while, when I first started to surround myself with the material of Deming, Robbins, Dyer, Chopra, Bandler, Erickson, Peck, Williamson, Ries, Trout and other; I immediately wanted to become one of these authors. And I did get to pursue that goal, having articles published in various international trades and as once legendary media and research consultant. And these authors and speakers have spawned millions of other "wannabes" across the world.
But the message and material isn’t intended to make you a better author/seminar speaker/gadfly wannabe:
It’s to help you be the "guru" of your own world and life! Everyone reading this is in an important position on the job or in the community. So you already know what to do and are doing it. The material synthesized in this presentation from many of the authors mentioned above is the method you use to help focus and tune your most valuable tool to become even more of a leader: The thoughts and beliefs that program your mind and controls your actions and behaviors that move you closer and closer toward your goals as your mind allows you to unleash higher and higher levels of awareness that causes the type of enlightenment that drives innovation, creativity and leadership.
Contact: zumadogg@gmail.com or (310) 928-7544
Attacking "Fraud, Waste & Abuse (Corruption) From Within
Attacking "Fraud, Waste & Abuse (Corruption) From Within
by Zuma Dogg ZumaTimes.com
A lot of my frustration with City Hall has been "how come ZD sees this and you don't" syndrome.
And I always say, "Maybe if you read (Deming/Robbins/Ries/etc)..."
So here it is. I started posting it over the weekend and will continue to re-type it all up and post enough to get the ball rolling so you can help me to be less cranky.
For the past year and three months I have been attacking fraud, waste and abuse one agenda item at a time and have been running a "guerilla warfare" style media campaign to get a wedge in.
And now that a lot of people (and I mean especially ZD's opposition) have noted that I have a public platform, I am going to surprise some folks, by taking the opportunity to present some material that I feel can be much more effective toward the goal of reducing fraud, waste and abuse and no matter what your political affiliation, position in the city, media or community -- if you just sit back, relax and read through this material, expect yourself to become much more creative, inspired and effective throughout your day, and many of innovative solutions will start to come into mind. And that's the best way to reduce f,w & a in the City of Los Angeles. I'm gonna fight it from the inside, by triggering higher levels of awareness, innovation, creativity, compassion, leadership and actions that all starts in the mind with these words.]
As you read this material, I'm sure most of you will be able to apply it to your own personal and professional situations you encounter throughout the day, as well. The material is designed to unleash your creative, innovative spirit at the management level.
This somewhat technical, yet effective, article all ties together at the end, but you have to read it in its entirety, even if not all at once. (Don't scan down and skip chunks of paragraphs.] I can assure each and every reader, by the time you are done reading this, you will be in such a creative free-flow state, that all types of answers, ideas and solutions will start rushing through your mind and you will be writing and typing up all your ideas and creative solutions and will be contacting people immediately over all these breakthrough solutions that will benefit the entire city.
So that's what this is here for: Like the exercise machine at the gym. Hope you don't have to sleep anytime soon. A mind is a wonderful thing to race!
INNOVATIVE QUOTES:
"No one can possibly achieve any real and lasting success or get rich in business by being a conformist." - J. Paul Getty (They named a big museum after him!)
"We did no market research, we had no sales forecasts, no return-on-investment calculations. I very simply built my dream car and figured that there would be other people who share my dream." - Dr. Porsche (They named a fancy car after him!)
"Innovators are the risk takers and problem solvers who have introduced the improvements that allow us to progress// Innovators welcome change rather than try to resist it. They learn to make change work for them rather than against them. Use innovation to improve the quality of your life, no matter what you want to do in the future." - Dr. Denis Waitley
DEMING SEMINAR NOTES:
There is nothing worse than bad competition. Consumers attribute bad characteristics to all competitors of the industry. Also, bad habits are picked up by competitors that are not in the best interest of the industry, and everybody loses (customer and business).
The quality of your product and service (constituent/customer satisfaction) can be predicted by how happy and satisfied your employees/staff are.
Customers/Constituents judge quality/constituent satisfaction by their standards, not yours.
Have departments/staff work together at all stages of research, design, production and sales. Everyone must work in a cooperative, not competitive effort. (How many times have projects have to be sent back because one party wasn't talking with the other during the process?)
Q: What is the biggest producer of waste in American industry?
A: The present style of American management. Although these loses cannot be measured or evaluated, these are the losses that must be managed.
A change in direction is not a sign of a "wrong decision". A pilot makes frequent changes in course during flight based on traffic (competition) and weather (market conditions). A change in conditions requires a change in course.
Quality starts in the boardroom/chambers, for these are the councilmembers/media/leaders who possess the persuasive power to create change. It must start at the top.
Institute a vigorous program of education and self-improvement. Just as we reinvest in other resources, we must reinvest in a company's most important asset -- its people!
Contact: ZumaDogg@gmail.com, (310) 928-7544
by Zuma Dogg ZumaTimes.com
A lot of my frustration with City Hall has been "how come ZD sees this and you don't" syndrome.
And I always say, "Maybe if you read (Deming/Robbins/Ries/etc)..."
So here it is. I started posting it over the weekend and will continue to re-type it all up and post enough to get the ball rolling so you can help me to be less cranky.
For the past year and three months I have been attacking fraud, waste and abuse one agenda item at a time and have been running a "guerilla warfare" style media campaign to get a wedge in.
And now that a lot of people (and I mean especially ZD's opposition) have noted that I have a public platform, I am going to surprise some folks, by taking the opportunity to present some material that I feel can be much more effective toward the goal of reducing fraud, waste and abuse and no matter what your political affiliation, position in the city, media or community -- if you just sit back, relax and read through this material, expect yourself to become much more creative, inspired and effective throughout your day, and many of innovative solutions will start to come into mind. And that's the best way to reduce f,w & a in the City of Los Angeles. I'm gonna fight it from the inside, by triggering higher levels of awareness, innovation, creativity, compassion, leadership and actions that all starts in the mind with these words.]
As you read this material, I'm sure most of you will be able to apply it to your own personal and professional situations you encounter throughout the day, as well. The material is designed to unleash your creative, innovative spirit at the management level.
This somewhat technical, yet effective, article all ties together at the end, but you have to read it in its entirety, even if not all at once. (Don't scan down and skip chunks of paragraphs.] I can assure each and every reader, by the time you are done reading this, you will be in such a creative free-flow state, that all types of answers, ideas and solutions will start rushing through your mind and you will be writing and typing up all your ideas and creative solutions and will be contacting people immediately over all these breakthrough solutions that will benefit the entire city.
So that's what this is here for: Like the exercise machine at the gym. Hope you don't have to sleep anytime soon. A mind is a wonderful thing to race!
INNOVATIVE QUOTES:
"No one can possibly achieve any real and lasting success or get rich in business by being a conformist." - J. Paul Getty (They named a big museum after him!)
"We did no market research, we had no sales forecasts, no return-on-investment calculations. I very simply built my dream car and figured that there would be other people who share my dream." - Dr. Porsche (They named a fancy car after him!)
"Innovators are the risk takers and problem solvers who have introduced the improvements that allow us to progress// Innovators welcome change rather than try to resist it. They learn to make change work for them rather than against them. Use innovation to improve the quality of your life, no matter what you want to do in the future." - Dr. Denis Waitley
DEMING SEMINAR NOTES:
There is nothing worse than bad competition. Consumers attribute bad characteristics to all competitors of the industry. Also, bad habits are picked up by competitors that are not in the best interest of the industry, and everybody loses (customer and business).
The quality of your product and service (constituent/customer satisfaction) can be predicted by how happy and satisfied your employees/staff are.
Customers/Constituents judge quality/constituent satisfaction by their standards, not yours.
Have departments/staff work together at all stages of research, design, production and sales. Everyone must work in a cooperative, not competitive effort. (How many times have projects have to be sent back because one party wasn't talking with the other during the process?)
Q: What is the biggest producer of waste in American industry?
A: The present style of American management. Although these loses cannot be measured or evaluated, these are the losses that must be managed.
A change in direction is not a sign of a "wrong decision". A pilot makes frequent changes in course during flight based on traffic (competition) and weather (market conditions). A change in conditions requires a change in course.
Quality starts in the boardroom/chambers, for these are the councilmembers/media/leaders who possess the persuasive power to create change. It must start at the top.
Institute a vigorous program of education and self-improvement. Just as we reinvest in other resources, we must reinvest in a company's most important asset -- its people!
Contact: ZumaDogg@gmail.com, (310) 928-7544
Marketing & Campaign Strategy, Methods for Management of Quality and More Effective Leadership Communication (Public Speech)
Marketing & Campaign Strategy, Methods for Management of Quality and More Effective Leadership Communication (Public Speech)
by Zuma Dogg ZumaTimes.com
Zuma Dogg's Citywide Strategy Session for Increased Innovation, Creativity, Productivity & Leadership
Some people may be wondering why ZD has made the sudden shift into this realm of material at this time.
After spending the past year and three months attacking the fraud, waste and abuse one issue at a time, a lot has indeed changed (and thank you City Hall for accepting the public input and reacting with some very positive and encouraging changes). As ZD’s eyes were opened up, he opened a few other people’s eyes up, as well -- and when the community complains about things like CM staffers sitting on Neighborhood Council boards; then community members address Council and the 912 commission; and the conflict is resolved, that’s a good sign. (And there are many other examples, thank you City Hall!)
And the community is activated at just the right time, as the electronic media (youtube, blogs and internet research) has finally become so easy to use and accessible to the masses enough to make an impact. And ZD finally believes his own hype regarding the degree and effectiveness of this electronic media impact.
There are the same experts and leaders in the community who helped mentor ZD and helped provide him all the info that has been blasted on TV, radio, blogs, youtube, newspapers and all the accompanying networking/word of mouth are following up on these issues at the local community level and they call in and email all the latest and I am staying on top of all these issues.
And it is quite apparent that these community leaders are following through on all these issues and concerns and are on top of all the new shadiness coming down the pike.
So at this juncture, with many moving wheels in good hand of ZD’s fellow community activists throughout the city and with the feeling of "summer vacation" in the air, I feel I have to get some of this "consulting" material out there for all proponents and opponents, from all parties, on both sides of the rope, throughout the city to at least have the opportunity to read.
Not that any of this is going to make you be able to sing like Steve Perry, rap like Snoop Dogg, scan an agenda and instantly find the bamboozle and spit it out like the Federal Express "fast-talker" guy (see youtube/zumadogg): But again, everyone reading this blog is in some sort of leadership position in the city, whether you work inside City Hall, the media, other Citywide departments and agencies and community members who actively participate in the city.
And all this material is intended to do, is help you become a better strategic thinker, communicator, more instinctive, more creative, innovative and effective. This is how you improve quality and efficiency and how you reduce waste and lower total cost, leaving more time and money to further innovate and improve the quality of life. (How you "fix the problems in your office, community and the city.
So now that I have the platform, as even my opponents have been pleading with me to realize that I have, so I may feel compelled to try and "rise to the occasion" (even more); if I am actually in this to create positive change at a transforming and lasting level, I feel that I must share the inspiring world-class information I have gathered and synthesized from the internationally-demanded consultants themselves during through attendance of their seminars, audio programs, books, video programs and personal interviews.
The system is either broken or in desperate need of repair (city and schools). This is how you fix the system. Don’t worry about how it all ties together. All I ask is that you at least read this material that people pay $50,000 an hour for this EXACT information. The authors who have contributed to these blog posts have been translated in different languages. If you have ever wondered what kind of information and research the major Fortune 500 companies, Presidents (of United States) and the billionaire corporate executives running the biggest companies in the world are reading and listening to, I have been blogging it over the past couple days and will continue to, until get it all out.
And the thought of the spinfly opponents having equal access to all my hundreds, if not thousands of hours of research and my world-class (easy to understand) synthesis that has been so widely praised by these international experts themselves does not bother me in the least. Deming says, "There is nothing worse than bad competition."
And we are all suffering from the same problems, together (stuck in the same traffic, same unsafe streets, same hopeless future until we transform the education process, same inefficiencies that cause inconvenient delays and cause the waste to drive up cost and the tax hikes, fees and price increases are passed on to us all.
Plus, a lot of people will already be familiar with a lot of this material, because again; it’s all legendary, internationally recognized stuff, so the whole world already knows about it. But it’s always good to read it again, with today’s challenges, targets and goals in mind. And I’m sure a lot of people may have heard about some of these people I am referencing, but maybe haven’t had a chance to see what it is actually saying.
And for those of you who may be wondering how this material has been received by the experts I am claiming; the following comments are not to rub it in, but to hopefully allow you to feel good about what you are reading:
2 May 1992
Dear Mr. Elliott, [aka: ZD]
I thank you for your FAX letter dated 2 May 1992. I agree with your statement that (DE/ZD’s statement) is an example of attempt to produce quality by inspection. Grading of pupils in school is another example of attempts to produce quality by inspection. As a way of life, it does not work. I appreciate much the attachment that you sent. It is well done. I thank you and remain
Sincerely yours,
W. Edwards Deming
"I too, as I am sure you know, am a Deming fan. I think your synthesis of his work is fabulous!" - Anthony Robbins/Chairman, RRI
"I thought you did a very, very nice job taking our basic ideas and really extending them in ways that I thought are very interesting." - Al Ries/Marketing Warfare, Bottom Up Marketing, Positioning, Focus, Origin of Brands.
Zuma,
Great article!" – Jack Trout/Marketing Warfare, Strategy, Positioning
[Alright, he really said, "Dave"]
"I enjoyed your ‘quality quiz’…Let’s sit and speak sometime soon." – Bob Pittman/Time Warner, Inc. [He did have me over to his office and he was quite accommodating!]
So I hope you enjoy some of the information I was immersed in before my "community activism", when ZD was involved in "corporate activism". I’ve been using all this stuff against you in my guerilla warfare campaign for a year and three months. I think it is time to level the playing field.
contact: ZumaDogg@gmail.com, (310) 928-7544
by Zuma Dogg ZumaTimes.com
Zuma Dogg's Citywide Strategy Session for Increased Innovation, Creativity, Productivity & Leadership
Some people may be wondering why ZD has made the sudden shift into this realm of material at this time.
After spending the past year and three months attacking the fraud, waste and abuse one issue at a time, a lot has indeed changed (and thank you City Hall for accepting the public input and reacting with some very positive and encouraging changes). As ZD’s eyes were opened up, he opened a few other people’s eyes up, as well -- and when the community complains about things like CM staffers sitting on Neighborhood Council boards; then community members address Council and the 912 commission; and the conflict is resolved, that’s a good sign. (And there are many other examples, thank you City Hall!)
And the community is activated at just the right time, as the electronic media (youtube, blogs and internet research) has finally become so easy to use and accessible to the masses enough to make an impact. And ZD finally believes his own hype regarding the degree and effectiveness of this electronic media impact.
There are the same experts and leaders in the community who helped mentor ZD and helped provide him all the info that has been blasted on TV, radio, blogs, youtube, newspapers and all the accompanying networking/word of mouth are following up on these issues at the local community level and they call in and email all the latest and I am staying on top of all these issues.
And it is quite apparent that these community leaders are following through on all these issues and concerns and are on top of all the new shadiness coming down the pike.
So at this juncture, with many moving wheels in good hand of ZD’s fellow community activists throughout the city and with the feeling of "summer vacation" in the air, I feel I have to get some of this "consulting" material out there for all proponents and opponents, from all parties, on both sides of the rope, throughout the city to at least have the opportunity to read.
Not that any of this is going to make you be able to sing like Steve Perry, rap like Snoop Dogg, scan an agenda and instantly find the bamboozle and spit it out like the Federal Express "fast-talker" guy (see youtube/zumadogg): But again, everyone reading this blog is in some sort of leadership position in the city, whether you work inside City Hall, the media, other Citywide departments and agencies and community members who actively participate in the city.
And all this material is intended to do, is help you become a better strategic thinker, communicator, more instinctive, more creative, innovative and effective. This is how you improve quality and efficiency and how you reduce waste and lower total cost, leaving more time and money to further innovate and improve the quality of life. (How you "fix the problems in your office, community and the city.
So now that I have the platform, as even my opponents have been pleading with me to realize that I have, so I may feel compelled to try and "rise to the occasion" (even more); if I am actually in this to create positive change at a transforming and lasting level, I feel that I must share the inspiring world-class information I have gathered and synthesized from the internationally-demanded consultants themselves during through attendance of their seminars, audio programs, books, video programs and personal interviews.
The system is either broken or in desperate need of repair (city and schools). This is how you fix the system. Don’t worry about how it all ties together. All I ask is that you at least read this material that people pay $50,000 an hour for this EXACT information. The authors who have contributed to these blog posts have been translated in different languages. If you have ever wondered what kind of information and research the major Fortune 500 companies, Presidents (of United States) and the billionaire corporate executives running the biggest companies in the world are reading and listening to, I have been blogging it over the past couple days and will continue to, until get it all out.
And the thought of the spinfly opponents having equal access to all my hundreds, if not thousands of hours of research and my world-class (easy to understand) synthesis that has been so widely praised by these international experts themselves does not bother me in the least. Deming says, "There is nothing worse than bad competition."
And we are all suffering from the same problems, together (stuck in the same traffic, same unsafe streets, same hopeless future until we transform the education process, same inefficiencies that cause inconvenient delays and cause the waste to drive up cost and the tax hikes, fees and price increases are passed on to us all.
Plus, a lot of people will already be familiar with a lot of this material, because again; it’s all legendary, internationally recognized stuff, so the whole world already knows about it. But it’s always good to read it again, with today’s challenges, targets and goals in mind. And I’m sure a lot of people may have heard about some of these people I am referencing, but maybe haven’t had a chance to see what it is actually saying.
And for those of you who may be wondering how this material has been received by the experts I am claiming; the following comments are not to rub it in, but to hopefully allow you to feel good about what you are reading:
2 May 1992
Dear Mr. Elliott, [aka: ZD]
I thank you for your FAX letter dated 2 May 1992. I agree with your statement that (DE/ZD’s statement) is an example of attempt to produce quality by inspection. Grading of pupils in school is another example of attempts to produce quality by inspection. As a way of life, it does not work. I appreciate much the attachment that you sent. It is well done. I thank you and remain
Sincerely yours,
W. Edwards Deming
"I too, as I am sure you know, am a Deming fan. I think your synthesis of his work is fabulous!" - Anthony Robbins/Chairman, RRI
"I thought you did a very, very nice job taking our basic ideas and really extending them in ways that I thought are very interesting." - Al Ries/Marketing Warfare, Bottom Up Marketing, Positioning, Focus, Origin of Brands.
Zuma,
Great article!" – Jack Trout/Marketing Warfare, Strategy, Positioning
[Alright, he really said, "Dave"]
"I enjoyed your ‘quality quiz’…Let’s sit and speak sometime soon." – Bob Pittman/Time Warner, Inc. [He did have me over to his office and he was quite accommodating!]
So I hope you enjoy some of the information I was immersed in before my "community activism", when ZD was involved in "corporate activism". I’ve been using all this stuff against you in my guerilla warfare campaign for a year and three months. I think it is time to level the playing field.
contact: ZumaDogg@gmail.com, (310) 928-7544
Zuma Times Media Update: On Executive Strategy (Innovation, Quality, Productivity, Marketing Strategy and More Effective Leadership Communication)
SOME NEW FOLKS CHECKING IN, SO A QUICK "ZUMA TIMES" MEDIA UPDATE:
ZD on Kevin James (870-KRLA/Los Angeles) as "in-studio" guest for full hour.
NEW: CEO/Elected Official/Staffer/Media "MARKETING AND CAMPAIGN STRATEGY" Material:
CLICK HERE FOR ZD on Innovation and More Effective PR/Communication
ZD featured as "Guest Editor" on LAist.com, including a lot of surprising new campaign speak.
EXCERPTS from LAist.com interviews:
6. What's the best thing that has happened since you started doing community activism?
The answer to that question is easy...the diversity of community spirit that I have experienced since I first arrived at City Hall. People started to approach me inside council chambers, and tell me they see me speaking about Venice on TV, and could I please mention (insert shady issue here affecting them), so I felt that was an honor and a lot of those people are now my best friends who I speak with on a day to day basis – and they are all people I previously would have walked right past without a second glance, about a year ago. The best thing to happen to me is how the people of Los Angeles have tutored and mentored me on all these issues. I’m good at re-capping it in two minutes on the radio or TV, but the people feed me everything, for the most part. Click here for full post
FROM: Dear LA City Council...Love, Zuma Dogg
I think Councilmembers are missing out on a real opportunity to take the power of those City TV 35 cameras and use it for more than dog and pony show photo opportunities and campaign grandstanding. Councilmembers are sounding and looking like Top 40 deejays, during the grunge rock era. A little corny and no ones buying it. Click here for full post
FROM: Q: 1. Zuma's campaign promises if running for mayor.
ZD: Well, if I were running for mayor, I would continue to speak about the exact same things I have been talking about all year. Because since you only have two minutes for comment, or a few minutes on a radio call, you want to try and talk about the most important issues, affecting the most amount of people, Citywide, that needs the most amount of transformation.
Currently, I would start with LAUSD. You can read exactly what I would start with in my campaign speech, because it is actually included here. Click "READ MORE" FOR ENTIRE MAYORAL CAMPAIGN SPEECH. (What ZD feels is the message that will connect with voters.
ZD WANTS TO KNOW: Would You Vote "Yes" or "No" on More BOND MONEY For LAUSD & "Subway to the Sea" (from LAist.com)
The city and state are basing some of their major plans on the fact that you are going to vote to approve more bond money out of your checking account to pay for the transportation they haven't yet built to accommodate all the high density housing they have already started. (And traffic is already bad enough.)
So if the city feels "subway to the sea" and high-speed "magic bullet trains" are part of the plan, are you willing to vote for the billions and billions it will cost, that you will have to pitch in for? Click here for full post
School construction: If LAUSD came to you and said, "Will you vote for more bond money to build more schools." How would you vote:
Official Website: ZumaTimes.com
Contact: ZumaDogg@gmail.com
ZD on Kevin James (870-KRLA/Los Angeles) as "in-studio" guest for full hour.
NEW: CEO/Elected Official/Staffer/Media "MARKETING AND CAMPAIGN STRATEGY" Material:
CLICK HERE FOR ZD on Innovation and More Effective PR/Communication
ZD featured as "Guest Editor" on LAist.com, including a lot of surprising new campaign speak.
EXCERPTS from LAist.com interviews:
6. What's the best thing that has happened since you started doing community activism?
The answer to that question is easy...the diversity of community spirit that I have experienced since I first arrived at City Hall. People started to approach me inside council chambers, and tell me they see me speaking about Venice on TV, and could I please mention (insert shady issue here affecting them), so I felt that was an honor and a lot of those people are now my best friends who I speak with on a day to day basis – and they are all people I previously would have walked right past without a second glance, about a year ago. The best thing to happen to me is how the people of Los Angeles have tutored and mentored me on all these issues. I’m good at re-capping it in two minutes on the radio or TV, but the people feed me everything, for the most part. Click here for full post
FROM: Dear LA City Council...Love, Zuma Dogg
I think Councilmembers are missing out on a real opportunity to take the power of those City TV 35 cameras and use it for more than dog and pony show photo opportunities and campaign grandstanding. Councilmembers are sounding and looking like Top 40 deejays, during the grunge rock era. A little corny and no ones buying it. Click here for full post
FROM: Q: 1. Zuma's campaign promises if running for mayor.
ZD: Well, if I were running for mayor, I would continue to speak about the exact same things I have been talking about all year. Because since you only have two minutes for comment, or a few minutes on a radio call, you want to try and talk about the most important issues, affecting the most amount of people, Citywide, that needs the most amount of transformation.
Currently, I would start with LAUSD. You can read exactly what I would start with in my campaign speech, because it is actually included here. Click "READ MORE" FOR ENTIRE MAYORAL CAMPAIGN SPEECH. (What ZD feels is the message that will connect with voters.
ZD WANTS TO KNOW: Would You Vote "Yes" or "No" on More BOND MONEY For LAUSD & "Subway to the Sea" (from LAist.com)
The city and state are basing some of their major plans on the fact that you are going to vote to approve more bond money out of your checking account to pay for the transportation they haven't yet built to accommodate all the high density housing they have already started. (And traffic is already bad enough.)
So if the city feels "subway to the sea" and high-speed "magic bullet trains" are part of the plan, are you willing to vote for the billions and billions it will cost, that you will have to pitch in for? Click here for full post
School construction: If LAUSD came to you and said, "Will you vote for more bond money to build more schools." How would you vote:
Official Website: ZumaTimes.com
Contact: ZumaDogg@gmail.com
Welcome to the "Executive Strategy" Blog!
Welcome to the "Executive Strategy" blog!
Click here for the "Master File" and prepare for a personal transformation that will allow you to become an even more effective corportate strategist and help provide you with some consulting material toward toward the goal of improving efficiency, quality and productivity, therefore, lowering total cost and reminding you of how comittment to constant and never ending improvement (the the system and the process) will allow you to constantly maintain a leadership position in the marketplace. (Or help you to get there.)
I can be reached by email at zumadogg@gmail.com, or by phone at (310) 928-7544 if you have any questions, or would like to follow-up with some specific applications and examples to your unique situation and market conditons.
Zuma Dogg
Methods For Management of Quality and Productivity
Marketing and Campaign Strategy
More Effective Communication Strategies (Strategic writing and speaking)
Public Advocate -- Los Angeles, CA
ZumaTimes.com
[Material synthesized here, on this "Master File" is based and inspired, in part, by Dr. W. Edwards Deming, Al Ries, Jack Trout, Milton Erickson, Anthony Robbins, Neuro-Linguistic-Programming (NLP), Deepak Chopra, Wayne Dyer, Marianne Williamson, more Dr. Deming, more Ries & Trout, with a little added focus on Dr. Deming and Ries and Trout. (Plus all the memebers of the community and other authors, speakers and consultants who have inspired the material presented here.
Click here for the "Master File" and prepare for a personal transformation that will allow you to become an even more effective corportate strategist and help provide you with some consulting material toward toward the goal of improving efficiency, quality and productivity, therefore, lowering total cost and reminding you of how comittment to constant and never ending improvement (the the system and the process) will allow you to constantly maintain a leadership position in the marketplace. (Or help you to get there.)
I can be reached by email at zumadogg@gmail.com, or by phone at (310) 928-7544 if you have any questions, or would like to follow-up with some specific applications and examples to your unique situation and market conditons.
Zuma Dogg
Methods For Management of Quality and Productivity
Marketing and Campaign Strategy
More Effective Communication Strategies (Strategic writing and speaking)
Public Advocate -- Los Angeles, CA
ZumaTimes.com
[Material synthesized here, on this "Master File" is based and inspired, in part, by Dr. W. Edwards Deming, Al Ries, Jack Trout, Milton Erickson, Anthony Robbins, Neuro-Linguistic-Programming (NLP), Deepak Chopra, Wayne Dyer, Marianne Williamson, more Dr. Deming, more Ries & Trout, with a little added focus on Dr. Deming and Ries and Trout. (Plus all the memebers of the community and other authors, speakers and consultants who have inspired the material presented here.
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