Welcome to the "Executive Strategy" Blog!

Prepare for a personal transformation that will allow you to become an even more effective corportate strategist and help provide you with some consulting material toward the goal of improving efficiency, quality and productivity; and therefore, lowering total cost and reminding you of how comittment to constant and never ending improvement (the system and the process) will allow you to constantly maintain a leadership position in the marketplace. (Or help you to get there.)

Zuma Dogg
Presenter

ZumaDogg@gmail.com
(310) 928-7544

NOTE: PLEASE REMEMBER TO SAVE THE ARTICLES POSTED ON THIS BLOG, MAKE PRINT-OUTS TO CARRY WITH YOU TO READ DURING "DOWN TIME"/"WAITING TIME" -- AND REMEBER TO EMAIL THESE POSTS TO THE PEOPLE WHOM YOUR SUCCESS DEPENDS ON.

Material synthesized on this blog is based and inspired, in part, by Dr. W. Edwards Deming, Al Ries, Jack Trout, Milton Erickson, Tony Robbins, Neuro-Linguistic-Programming (NLP), Deepak Chopra, Wayne Dyer, Marianne Williamson, more Dr. Deming, more Ries & Trout, with a little added focus on Dr. Deming and Ries and Trout. (Plus all the members of the community and other authors, speakers and consultants who have inspired the material presented here.)

2 May 1992

Dear Mr. Elliott [aka: ZD],
I thank you for your FAX letter dated 2 May 1992. I agree with your statement that (DE/ZD’s statement) is an example of attempt to produce quality by inspection. As a way of life, it does not work. I appreciate much the attachment that you sent. It is well done. I thank you and remain

Sincerely yours,
W. Edwards Deming

"I too, as I am sure you know, am a Deming fan. I think your synthesis of his work is fabulous!" - Anthony Robbins/Chairman, RRI

"I thought you did a very, very nice job taking our basic ideas and really extending them in ways that I thought are very interesting." - Al Ries/Marketing Warfare, Bottom Up Marketing, Positioning, Focus, Origin of Brands.

Zuma,
Great article!" – Jack Trout/Marketing Warfare, Strategy, Positioning
[Alright, he really said, "Dave"]

"I enjoyed your ‘quality quiz’…Let’s sit and speak sometime soon." – Bob Pittman/Time Warner, Inc.